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Daimler eMERGE2 test proves ignorance breeds dislike of EVs

Out with the old EVs, in with the new. Daimler announced today that it has finished up the eMERGE electric vehicle project that used Smart Fortwo Electric Drive cars and will now start up eMERGE2, which will use Mercedes-Benz B-Class Electric Drive and PHEV vehicles. As before, the tests will take place in Germany. The first, just-finished eMERGE program ran from May 2013 to June 2015 and put over a million kilometers (621,000 miles) onto 146 Smart Fortwo EDs. Daimler said that over the two years, the vehicle with the most efficient annual energy consumption used just 10.4 kWh for all of its 100 kilometers. The best full-charge range over the year was 161 kilometers (100 miles). Perhaps most interesting, though, was one of the projects findings: "the less an interviewee knew about electric mobility, the more negative their opinion" about the technology. In other words, here's some more proof that getting "butts in seats," as it were, is one reasonable way to promote electric driving. eMERGE: key contribution to developing the mobility of the future Stuttgart/Berlin, Jul 30, 2015 Broad-based real-world trial of eMERGE project completed Especially for daily distances of 50 km or over the E-car is financially attractive eMERGE2 fleet project now launching with 200 Mercedes-Benz B-Class Electric Drive and plug-in hybrid models Stuttgart/Berlin – After more than one million kilometres in two years – from May 2013 to June 2015 – the real-world trial of electric cars known as eMERGE has been completed. Those taking part in the project were private and business customers with 146 smart fortwo electric drive cars from Berlin, Potsdam and North Rhine-Westphalia. Some of them set records: the lowest average energy consumption over one year was 10.4 kWh/100 km, while the longest range was 161 kilometres. The smart fortwo electric drive is certified with a consumption of 16.3 kWh/100 km and a range of 145 kilometres. The broad-based field trial within the framework of the eMERGE project has not only provided information on user behaviour and e-car technology; it also studied intelligent charging systems for improving the utilisation of the power supply as well as various pricing systems with regard to customer acceptance. Based on transport models, the project partners examined the need for a publicly available charging infrastructure. Within the project Daimler was responsible for collecting the driving and charging data required for evaluation of the field trial.

Mercedes-Benz cut fleetwide emissions by 4.3 percent last year

Mercedes-Benz says it reduced its fleetwide vehicle emissions by 4.3 percent last year. Of course, the German automaker has another 29 percent to go to meet the European Commission's 2020 mandate. But who's counting? Mercedes' luxury and sports car bent has made it a relative laggard when it comes to increasing fleetwide fuel-efficiency, but the company did reduce emissions from 140 grams of CO2 per kilometer to 134 last year. The company's fleetwide fuel efficiency (calculated using the lenient European standard) was 5.4 liters per 100 kilometers, which equals about 44 miles per gallon and represents a 25-percent jump since 2007. Benz has come a long way from its gas-swilling V8 tanks of the 1970s. In fact, the company said its top performer, in the fuel-efficiency sense, was the diesel-powered B180 CDI BlueEfficiency Edition, which consumes 3.8 liters per 100 kilometers. That equals about 62 mpg (again, on the lenient scale). The company got some additional good press by revealing that Winfried Kretschmann, Minister-President of the German State of Baden-Wurttemberg, drives a Mercedes-Benz S300 BlueTEC Hybrid. Not exactly a Nissan Leaf, mind you, but it's a start, as is the company's efforts to bring its fleetwide emissions ever closer to the 95g CO2/km level that the EC is mandating by 2020. Take a look at Mercedes-Benz's press release below. Minister-President of the German State of Baden-Wurttemberg, Winfried Kretschmann (left), with Prof. Dr. Thomas Weber (right) and a Mercedes-Benz S-Class S 300 BlueTEC HYBRID Fleet fuel consumption for Mercedes-Benz Cars falls to 134 g CO2/km: Top efficiency figures in all vehicle classes Stuttgart, Apr 08, 2014 Benefit for the environment and customers: In almost all vehicle classes, Mercedes-Benz offers the most efficient vehicle in the competitive lineup. Moreover, in 2013 the company was able to reduce the fuel consumption and CO2 emissions[1] of the Mercedes-Benz Cars EU new vehicle fleet by a further six grams, to 134 g CO2/km. This means that in 2013, the average fleet consumption was 5.4 litres/100 km – a reduction by 24.7 percent since 2007. At present the company offers more than 50 models emitting less than 120 g CO2/km and 71 models emitting less than 130 g CO2/km. Customers can find vehicles in the Mercedes-Benz model range that consume considerably less fuel than competing models. "With our model initiative we want to be the leading premium manufacturer by 2020 again, says Prof.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.