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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Mercedes-Benz Concept GLA gets official ahead of Shanghai

Mercedes-Benz has something special planned for the Shanghai Motor Show - a new CUV concept that we first saw when it leaked on the internet yesterday. The GLA Concept compact crossover will hit the show stand with a turbocharged 2.0-liter four-cylinder engine producing 208 horsepower and 258 pound-feet of torque mated to a seven-speed dual clutch transmission and 4Matic all-wheel drive, and likely previews a new production model that we've already spotted testing.
That's not news, but the laser-based headlamps with video-projecting capability certainly are. Mercedes-Benz says the array can project any image or video onto a screen, which is handy since there are a pair of HD cameras mounted to the roof rack. The cameras can be removed and taken with you on all sorts of adventures. The lamps also feature a visible cooling system comprised of a series of fans, and the system helps give the headlights their "sparkle" effect.
Step indoors and the GLA offers up the interior of a high-quality crossover, complete with contrasting leather and plenty of aluminum. The automaker says the cabin was inspired by saddle craftsmanship with "more than 65 feet of hand-stitched seams to hold the raw edges of the leather together."

Ford and Mercedes join Renault in French emissions investigation

The French government is investigating certain models from Ford, Mercedes-Benz, and Renault because they allegedly produce more nitrogen oxide than the country's pollution rules allow, according to Automotive News, citing a French newspaper. After VW's emissions scandal, French regulators began checking more vehicles for evidence of defeat devices and excessive real-world pollution. According to Automotive News, the Mercedes S350 allegedly showed inconsistent results across these tests, and a Ford C-Max had NOx levels five times over the limit. The Renault Captur crossover, Espace, and an unnamed utility vehicle also had results that were too high. The French testing for this investigation includes an on-road emissions check that's not part of the EU's normal evaluations, which some automakers claim is unfair. "Unofficial on-road testing has varying conditions and can produce significantly different results," a Ford of Europe spokesman told Automotive News. Renault representatives met with French officials on January 18 to explain the situation. The company later submitted a plan to recall 15,800 examples of the diesel Captur, and said it would offer a voluntary software upgrade for about 700,000 other vehicles, according to Automotive News. Representatives from Ford and Mercedes will meet with the government soon, too. Renault's stock price plunged last week after investors heard that French regulators searched three of the automaker's sites as part of the emissions investigation. The stockholders feared an environmental scandal like the one currently embroiling Volkswagen. There's one major difference – as of now, there's no evidence Renault equipped any of the polluting models with defeat devices. Related Video: