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Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Does Alex Rodriguez' Mercedes dealership have a PR problem?

Alex Rodriguez, in case you haven't heard, is seemingly the new Most Hated Man In Baseball, ostensibly replacing commissioner Bud Selig (for now). Rodriguez was slammed with a 211-game suspension due to his role in the MLB's latest steroid scandal in which "A-Roid," as fans have taken to calling the former superstar, was cited with steroid use and attempts to hide his involvement by "engaging in a course of conduct intended to obstruct and frustrate" the investigation, according to the MLB's official report.
Why is this on a car site, then? Because Rodriguez' name is attached Alex Rodriguez Mercedes-Benz in League City, TX. An Ad Age report cites Mercedes-Benz USA in saying that A-Rod owns "about half'" of the dealership. Mercedes, for what it's worth, isn't going to any to any lengths to distance itself from its dealership or its controversial namesake, saying, "We never promoted the fact that A-Rod owned a dealership, so there's really nothing to 'distance' ourselves from. And since his activity is not illegal but rather prohibited by MLB, there's nothing actionable here."
With the scandal still a fresh piece of news and A-Rod's pending appeal, it's difficult to tell what sort of effect, if any, his name will have on the dealership's sales. Ad Age contacted the GM of Alex Rodriguez Mercedes-Benz to get the dealership's view, but no calls were returned. According to Mercedes, any name change is up to Rodriguez and his partner(s) at the dealership. Somehow, though, we think A-Rod has other things to worry about beyond his dealership's name.

2014 Mercedes-Benz S500 Plug-in Hybrid for fat cats frugal with fuel

Judging by how long we waited to get a clear shot of the Mercedes-Benz S500 Plug-in Hybrid, you'd have thought hybrid cars were only driven by Terminators and that the technology arrived only 48 hours ago through a wormhole in the Mercedes stand. The newest member of the Mercedes-Benz S-Class hybrid band - joining the S400 Hybrid and S350 BlueTEC Hybrid, it hits notes like a 5.5-second sprint from standstill to 62 miles per hour, up to 19 miles of ion-powered running and uses three liters of gasoline per 100 kilometers in Europe (78.41 mpg US, but our mpg test cycle is different than their mpg test cycle).
The lump up front is a turbocharged, 3.0-liter V6, the lump in back - note the reduction in trunk space - is a pack of lithium-ion batteries that juice an 80-kilowatt electric motor. Other than having four drive options for controlling electric drive and battery usage, it's all S-Class all the time, with leather-covered everything and those mountainous thrones that bring to mind words like "Archduke" and "Papal."
You'll find our hard-earned gallery from the Frankfurt Motor Show floor above, and more words of information in the press release below.