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Mercedes widens luxury sales gap on strong early CLA demand

Mercedes-Benz CLA sales have been booming, with the Stuttgart-based manufacturer moving 2,300 of the sleek four-doors in its first week on sale. That is astonishing. Mercedes moved nearly twice as many CLAs (which start at $29,900) in one week than Jaguar, a brand that is on a very solid roll, sold in all of September. Ignoring the price differences between the Jag line and the CLA, that is still wildly impressive.
Mercedes has been pushing the CLA in television ads, using a shortened version of its Super Bowl spot, which starred William Dafoe, Usher and Kate Upton. "As the bargain entrance into the Mercedes portfolio, we weren't sure how luxury buyers would react," Kelly Blue Book auto analyst Alec Gutierrez told Bloomberg.
The CLA push was just part of MB's 6.7-percent increase in September sales, which were also helped along by a 17-percent jump in E-Class sales. That surge has allowed Mercedes to widen its 2013 sales lead over its rival, BMW, to 2,491 cars, according to Bloomberg. If CLA sales continue at this rate, we can only expect that margin to grow.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.

Mercedes-Benz Museum introduces classic car sales

Mercedes is aiming to take the guesswork out of buying a classic car with its latest initiative. Instead of buying a classic Benz from a private owner, the public can now purchase directly from the Mercedes-Benz Museum in Stuttgart, Germany. The program is called "All Time Stars," and is split into three categories. Vehicles in the Premium Edition are in pristine condition, with low mileage, and fully restored by the Mercedes-Benz Classic division. Collectors Edition cars are guaranteed to be in tip-top shape both technically and aesthetically, but have some miles on the odometer and the patina to go with them. Finally the Drivers Edition are meant for everyday driving – fixer-uppers that "still offer potential for further restoration work." Regardless of their category, each vehicle that passes through the program is subject to an extensive 160-point inspection. The process identifies any issues, and any modifications to the vehicle's original condition that may have been carried out over the course of its history. At the moment, the museum is highlighting three examples up for sale. The oldest is a Type 630 Kompressor from 1929. The newest is an E320 convertible from 1995 with 31,000 miles on the odometer. In between is also a 280 SE sedan of 1973 vintage. Head to the program's website and you can also see examples like a '79 450 SEL, a '94 E60 AMG, a '92 500 SL, and a rare CLK-LM racer from 1998. There are several more that have already been sold through the program, and more to be added to the catalog in the near future. Mercedes-Benz Museum selling classic cars directly: 'All Time Stars': modern classics and vintage greats from Mercedes-Benz Stuttgart, Nov 05, 2015 The Mercedes-Benz Museum is now selling classic cars from all periods under the name All Time Stars. The complete range can be seen on the website alltime-stars.com. You can also view the vehicles in person at the Mercedes-Benz Museum and arrange the purchase there too. A team of sales consultants are on hand to provide detailed information and extensive descriptions of the vehicles in order to offer as much transparency as possible. Buying a classic car is a matter of trust. It has to be. Otherwise what is often supposed to be a dream come true may in fact turn sour. The All Time Stars by Mercedes-Benz aim to extend the brand's extensive quality commitment to the purchase of classic cars. The focus is on vehicles that are suitable for everyday driving.