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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Mercedes forced to lower MPG ratings on two C300 models *UPDATE

*UPDATE: Donna Boland, manager of corporate communications at Mercedes Benz USA, told AutoblogGreen that the sticker change only applied to around 500 C-Class vehicles on dealer lots, since a new C-Class came out in late August. "About 500 are left in the United States, and we've relabeled them," she said. First Hyundai, then Ford and now Mercedes-Benz. The list of companies that have had to change their vehicles' official EPA fuel economy ratings has just grown by one with the announcement that the 2013 and 2014 C300 4-Matic FFV and PZEV versions need to have their EPA labels adjusted. The changes aren't massive, at most one mile per gallon. The changes aren't massive, at most one mile per gallon, but they are lower than before. The FFV version goes from 20 to 19 mpg in the city while the PZEV drops one mpg across the board from 23/20/29 combined/city/highway) to 22/19/28. The FFV's combined (22) and highway (27) ratings stay the same. Other Mercedes vehicles that were spot checked turned out to have accurate labels. The problem, which is reminiscent of the issues that Ford had with the Total Road Load Horsepower, was that "Mercedes underestimated the impact of aerodynamic drag and tire rolling resistance known as 'road-load,'" the EPA said in a statement you can read below. We have asked Mercedes for more information on the issue but have not yet heard back. We're not sure how many vehicles the EPA is retesting (or asking to be retested), but the agency says that the C300 models were evaluated again by Mercedes "with EPA oversight" and the EPA did its own tests at the National Vehicle and Fuel Emissions Laboratory in Ann Arbor, MI. Christopher Grundler, the director of EPA's Office of Transportation and Air Quality, said that the EPA knows that the changes are minimal, but that, "it is important that our oversight system is producing the correct results because even one MPG matters to consumers." In case you need a primer in the recent history of companies adjusting their EPA numbers, check out this and this. Based on today's news, we won't be surprised to hear more changes are coming. EPA Requires Mercedes-Benz to Correct Fuel Economy Labels for Two C300 4-Matic Vehicles WASHINGTON - The U.S. Environmental Protection Agency (EPA) is revising estimates for two 2013/2014 Mercedes C300 4-matic vehicles, the FFV and PZEV, to ensure consumers are given accurate fuel economy values.

Smart brand will be built in China as a Daimler-Geely joint

FRANKFURT/BEIJING — Daimler will build its next generation of Smart electric cars in China through a joint venture with Geely, as a way to increase economies of scale in a market segment that is struggling to turn a profit. China's Geely built a stake of almost 10 percent in Daimler last year, saying it wanted to forge an alliance to develop electric and self-driving cars to better compete against new challengers such as Uber and Google. Daimler said on Thursday it would build the next generation of Smart-branded city cars at a purpose-built factory in China, and planned to share its expertise in manufacturing, engineering and design with Geely. The high cost of electric car batteries has made it hard for automakers to build affordable zero-emissions vehicles, leading several of them to strike alliances with Chinese partners. Daimler's German rival BMW recently unveiled plans to build electric Minis in China, where production costs are low and demand for small electric cars is rising. Daimler and Geely did not disclose financial terms of their deal. The details of the joint venture will be finalized by the end of 2019, they said in a joint press release. Daimler currently develops and builds Smart cars with Renault at factories in France and Slovenia. The Daimler factory in Hambach, France, will be retooled to build Mercedes-Benz cars. Geely has been expanding rapidly through mergers and acquisitions since 2010, when it acquired Swedish carmaker Volvo from Ford. Last year, Daimler and Geely set up a ride-hailing joint venture in China. Daimler's Chief Executive Dieter Zetsche said last month the German carmaker was in talks to deepen its alliance with Geely after the Chinese's group's chairman Li Shufu bought a 9.69 percent stake in Daimler in 2018.