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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Hollywood stars drink hydrogen B-Class F-Cell emission water in Death Valley [UPDATE]

A plug-in electric vehicle can be used to power a house during a winter storm, but if you're more worried about the heat of, say, Death Valley, then maybe you'll want a Mercedes-Benz B-Class F-Cell along. That's the message of a new video from Daimler and starring Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) that promotes the company's hydrogen-powered car. The gist? You can drink the tailpipe emissions. The two Hollywood stars drove in Death Vally without any water in their F-Cell but had a special tank hooked up to the tailpipe to collect the H2O drips as they drove in 100+ degree temperatures. There's a reason these two actors were chosen, since they've been driving an F-Cell in their daily lives for two years, according to the Diamler press release. The text is, shall we say, a bit hyperbolic - "Their lives rely on the emissions of the B-Class F-CELL" it says, totally ignoring the film crew that is obviously along for the ride and more than likely had a few bottles with them. Also, when the California Fuel Cell Partnership promoted the same idea a few years ago, it clarified that, "A fuel cell doesn't produce enough water to fill your glass. ... If fact, fuel cells produce about the same amount of water as gasoline vehicle – about 1/3 cup for a full day of driving." Thus, this whole thing is a Hollywood stunt, but it's a visually effective one. See for yourself in the mini-movie below. UPDATE: Daimler has told AutoblogGreen that there was no "extra Hollywood magic" needed for the water collected in the video. Instead, Madeleine Herdlitschka, who works at global communications for Mercedes-Benz Cars, said, "Considering the technical characteristics, the Mercedes-Benz B-Class F-CELL emits about 9 kg of water vapor per kg of hydrogen while driving. The vehicle has a hydrogen capacity of about 3.7 kg, what is sufficient for a max. of about 400 km of range. A tailor-made construction, designed by the production company Markenfilm Crossing in cooperation with our fuel cell experts, made it possible to collect the water in a tank - previously cooling the vapor with a specially designed pipe system." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mercedes considering Audi Allroad rival

The Audi Allroad is something of an anomaly in the automotive world. Its competitors are limited to the recently released Volvo V60 Cross Country and perhaps the far cheaper Subaru Outback. The lifted premium wagon hasn't exactly done great for Audi, only selling a few hundred examples each month. Its best sales year was 2013, and even then, only 5,300 left US showrooms. Despite these limited prospects, word from Australia is that Mercedes-Benz is looking at launching its own competitor to the Allroad. "We are looking at every single niche, so we are studying this [Allroad] at the moment, but it is not confirmed," Matthias Luhrs, VP of sales and a member of the product management at MB, told Motoring.com.au. "We are looking obviously at C-Class and E-Class, but no confirmation at the moment." Fortunately, Luhrs recognizes that the Allroad isn't exactly a smash in the US. "In the US, no matter how long, short, high ... they don't like station wagons," Luhrs said, while adding that the Allroad concept is "developing quite successfully" in Italy and southern Europe. And for those hoping for a lifted C- or E-Class sedan, Luhrs also put the kibosh on that, saying, "We are not studying that." So what does this tell us? Well, it's still far from a sure thing that Mercedes will launch a lifted C-Class or E-Class Estate. And even if the company does go ahead with it, like the rest of the brand's long roofs (E-Class aside), don't expect to see it on US roads.