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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Mercedes reveals F 015 Luxury in Motion concept at CES [w/videos]

Whatever you think of the idea, autonomous vehicles are emerging as the way of the future in the automotive industry, and Mercedes is showing its vision for that driverless destiny with the F 015 concept at CES this week. Billed as Luxury in Motion, the F 015 first popped onto our radar back in October when it was snapped under wraps and then again when the German automaker released the first teaser image previewing its silhouette, but has now taken center stage at the electronics expo in Las Vegas. So what is it exactly, you ask? Well, aside from being entirely autonomous – bringing together a suite of advanced technologies to take the driver out of the equation – it's also big. It's marginally larger than an S-Class, in fact, and with a more spacious one-box form that turns the cabin into a rolling living room. That's where you'll find four individual bucket seats that swivel towards each other, and pivot towards the giant doors for ease of ingress and egress. The doors open a full 90 degrees and the back ones swing suicide-style like on a Rolls-Royce, but without a B-pillar to get in the way. An array of six display screens turn the cabin – clad in wood, aluminum, glass and leather – into an all-enveloping "digital arena," with gesture-based controls, touch-sensitive screens and eye-tracking technology. Made of carbon fiber, aluminum and high-strength steel, the concept is some 40-percent lighter than a conventional automobile of its size. And while Mercedes isn't saying exactly what would provide the motivation (and to what effect), it does state that "the bodyshell of the F 015 Luxury in Motion was designed to allow the impact-protected integration of an electric drive system with fuel cell." The concept follows the debut of the Future Truck 2025 concept big-rig at the IAA Commercial Vehicles show in Hannover a few months ago, and is earmarked to make transportation through and between the world's growing cities a smoother, safer and less human-intensive ordeal. Whether that's the kind of future you want to live in is another matter, but you can scope it out in the videos and press release below and in the extensive gallery of images above for a closer look. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Editors' Choice: Top Five 2015 Frankfurt Motor Show Debuts

Consider the 2015-16 auto show season officially kicked off. The Frankfurt Motor Show offered a great look at the newest crop of production cars and conceptual machines, and brought some old favorites back into the spotlight for a closer look. (The Alfa Romeo Giulia, for example, debuted in June, but this was the first time most of us saw it.) Now that the dust has settled and we're all on flights back to the US, our editors cast their votes for their personal favorites from the Frankfurt show. These are the cars we truly loved seeing the most. But unlike other shows, there was no one runaway winner – all of the Top Five received positive praise from our team. We won't spoil the results, though. Scroll down to see what we liked most from this year's Frankfurt expo. 5th Place – MERCEDES-BENZ IAA CONCEPT View 12 Photos MIKE AUSTIN: The clean lines on this concept have me excited for a more elegant beauty to future Mercedes-Benz vehicles. Next to the Concept IAA, the lovely S-Class Coupe looks like an overstyled barge. DAVID GLUCKMAN: Yeah, the extendable rear is neat and all, but I'm more interested in the front-end styling of this one. It looks like the Tron version of a 300SL, in a good way. I'm hopeful it portends the future of Mercedes design. STEVEN EWING: I was super impressed when Mercedes said that, with the rear end extended, this concept has a drag coefficient of just 0.19. That's crazy aerodynamic. I'm not head-over-heels about the styling, but I think the lessons learned from this concept are really important, and will play a huge role in the future of Mercedes' products. 4th Place – ALFA ROMEO GIULIA View 15 Photos SEYTH MIERSMA: I can hardly express how in love with this car I am. The styling feels creative, modern, and evocative, without going over the top. The proposed performance is spectacular. And the Alfa badge speaks to a legacy of romantic motoring. DAVID GLUCKMAN: Pretty Italian car makes big promises and will probably deliver on about three quarters of them. I think that will still be enough for me. JEREMY KORZENIEWSKI: I'm really intrigued by the Giulia. It looks great, sounds awesome, and I'm expecting it to have a load more character than its German rivals. I hope I'm not disappointed. 3rd Place – JAGUAR F-PACE View 15 Photos GREG MIGLIORE: It's the first SUV for Jaguar, and I think they nailed the design, capability, and electronics. It's the right car at the right time.