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Mercedes-Maybach rolls out new S, GLS and EQS SUV Night Series

Mercedes-Maybach is embracing a new look for what it hopes will be a new generation of buyers — one keen to embrace its new electrified luxury models. The new Night Series will be offered on all three models in the current Maybach lineup, with the S-Class and EQS SUV variants arriving later this year and the GLS following in early 2024. While the execution off each Night Series is dependent on the model in question, they share a few common elements. Their headlights, for instance, are all embellished with dark chrome Maybach logos on rose gold trim. You'll find that dark chrome just about anywhere you'd normally spot bling, from the grille and exterior trim to the coating on the rear exhaust finishers. And then there are those wheels. I don't know what to say, quite honestly. Just look at them. And while you're at it, peep at the running boards on the EQS SUV.  While the cars shown here are quite uniform, differentiation will come in the form of finish choices and further individual customization. All three are offered with the Obsidian Black/Mojave Silver two-tone combination shown here. The EQS SUV will also be available in Obsidian Black and Manufaktur Diamond White finishes, the S-Class can be done up in various grey, black and white hues, and the GLS can be had in white or Obsidian Black.  Inside you'll find herringbone-patterned, open-pore wood with aluminum accents along with another smattering of dark chrome. The EQS SUV and GLS can optioned with with Nappa leather in two-tone Crystal White/Black Pearl or just plain Black Pearl. In the S-Class, you can do Nappa leather in either Deep White/Black Pearl or straight Black Pearl.  Look for more on the Mercedes-Maybach S-Class and EQS SUV Night Series soon, with more to come on the GLS variant as its arrival draws closer.  Related video: 2022 Mercedes-Maybach S 580 walkaround

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.