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Mercedes Digital Light puts a light show on the road

Soon full-featured heads up displays, augmented reality, and intelligent lighting will all work together to provide drivers with the safest and most complete picture of the road ahead. Until then, it's one advance at a time, the latest being Digital Light for Mercedes-Maybach customers. Stuttgart engineers designed a small LED with more than a million micro-reflectors for each headlight. Hardware and software control the light pattern, and paint at least nine different graphics on the road in light to warn of safety issues ahead. Digital Light evolved from the intelligent headlights demonstrated on the Mercedes Experimental Safety Vehicle in 2009 — the same ESF2009 that previewed rear belt-bag inflating seatbelts. Back then, the main beams were composed of 100 LEDs, and a brain controlled each LED to create a specific and occasionally complex lighting pattern. The new Digital Light works with all the cameras, sensors, and navigation information employed by an S-Class, and has increased resolution 10,000-fold to roughly HD quality, with a commensurate rise in the complexity of available patterns and representations. Mercedes cites numerous benefits, one being a "virtually dazzle-free main beam," another being high beams that can selectively darken so as not to blind oncoming traffic or pedestrians. Some of the projected symbols include guide lines on the road representing the width of the sedan when navigating a narrow construction zone, an arrow pointing to a pedestrian either in or very near the road, a snowflake when the temperature drops below freezing, and a chevron placed on the center line or shoulder to warn a driver when he's leaving his lane or when there's someone in his blind spot. Digital Light will first go into service with selective fleet customers for the Mercedes-Maybach S-Class this year. Considering the state of current U.S. auto regulations, we wouldn't expect to see it here for a number of years. Related Video: Featured Gallery Mercedes-Benz Digital Light View 27 Photos News Source: Mercedes-Benz via New Atlas, Gizmodo Maybach Mercedes-Benz Technology Emerging Technologies Luxury Sedan mercedes-maybach

Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Autoblog Unplugged: 2015 Mercedes-Benz GLA45 AMG

Mercedes-Benz's AMG division entered new territory in late 2013 with the launch of the CLA45, an all-wheel-drive sedan (with front-wheel-drive underpinnings) motivated by a turbocharged, four-cylinder engine. But it wasn't any old turbo-four – the boosted 2.0-liter powerplant claimed the title of most powerful production four-cylinder engine. From behind the wheel, we loved its turbo-heavy antics and steer-it-with-the-throttle dynamics. Now, Mercedes offers the GLA-Class – a small crossover based on that CLA architecture. And rather than just leave it alone in GLA250 guise, the AMG folks created the tiny-tough GLA45 high-riding hatch you see here. It's got the same 355-horsepower, 332-pound-feet turbo-four underhood, a seven-speed dual-clutch transmission, and a unique sound that's unlike anything you might expect from a small CUV. That's why we took to some of our favorite backroads to capture another Autoblog Unplugged video with the GLA45. There's no talking, no music, no rizzle-razzle – just shots of the GLA45 driving down our favorite winding roads with nothing but the sweet, throaty sounds of the AMG powerplant. Good luck holding back your giggles when you hear the braaap of a quick gear-change. Mercedes-Benz Crossover Luxury Performance Videos mercedes gla-class mercedes gla45 amg