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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

X1, 3 Series power BMW back into global luxury autos sales lead

BMW managed to eke ahead of Audi for the global luxury sales crown in February. According to Bloomberg, BMW saw deliveries swell by 7 percent in February, besting the 3.2 percent jump enjoyed by Audi and giving BMW a 407-unit delivery lead over its rival last month. Mercedes-Benz, meanwhile, continued to falter, with the brand selling some 37,229 fewer machines than BMW, whose factories are running at full capacity to keep up with demand. Models like the X1 (shown above) enjoyed a sales increase of 40 percent in February while the company's bread-and-butter 3 Series jumped by 26 percent.
Mercedes-Benz hopes to stem its continued market share loss with the addition of the entry-level CLA sedan to its portfolio in April. The company is set to roll out an updated version of its cash-cow E-Class at the same time, and a new-generation S-Class will follow along shortly thereafter. Meanwhile, the company is increasing production to meet demand for its A and B-Class models.

Race recap: 2015 Abu Dhabi Grand Prix is Germany rising as sun sets

Mercedes-AMG Petronas driver Nico Rosberg Rosberg doesn't attribute anything mystical to the form that got him ahead of teammate Lewis Hamilton. He said simply, "Before it was close in the other direction, now it's close in this direction." Mercedes non-executive chairman Niki Lauda went further, saying Rosberg's "brain has switched." Under the desert spotlights it switched so far ahead that Lewis Hamilton qualified nearly four tenths behind the German. Kimi Raikkonen flew the scarlet for Ferrari in third position. Being three spots ahead of Valtteri Bottas gave Raikkonen a huge advantage in locking up fourth position in the driver's championship. Even if he doesn't care about it, as he's publicly stated, Ferrari probably does. Teammate Sebastian Vettel was classified 16th after the German slowed down after making a mistake on his final hot lap, and neither he nor his engineer realized how quickly times were falling on a cooling track. He'd be promoted to 15th when Lotus driver Romain Grosjean was penalized for a gearbox change. Sergio Perez knocked it out of the park for Sahara Force India, claiming fourth ahead of Daniel Ricciardo in fifth for Infiniti Red Bull Racing. Williams driver Bottas was in sixth, in front of the second Force India of Nico Hulkenberg and the second Williams of Felipe Massa in eighth. Daniil Kvyat ensured both Red Bulls were in the top 10 with his ninth position, and Carlos Sainz got the upper hand in qualifying over his Toro Rosso teammate Max Verstappen for the final time this year, rounding out the top 10. Beyond Nico Rosberg's mind, one of his weaknesses was his slow starts. Those are stronger, too, the German tearing off away from the field when the lights went out. Hamilton bogged enough to have to defend from Perez behind, the Mexican trying to slide between Hamilton and Raikkonen on the run to the first corner. Rosberg held the lead into Turn 1 and likewise held it through Turn 21 on the last lap of the race, only ceding it during pit stops. Rosberg's 14th victory gets him level with Graham Hill on the wins list – on the anniversary of Hill's death in a plane crash – and marks the first time in his 10-year F1 career that he's won three races in a row. More proof of his strength: the last few races we haven't heard Rosberg ask for regular updates about what Hamilton's doing, he just drives. Hamilton gave it his best but that wasn't enough.