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Mazda 16X rotary engine two years away, will arrive in all-new model

We last reported on Mazda's next-generation rotary engine project in June of 2012 when the automaker built its last Renesis-powered RX-8, but rumors of this new engine's development had been around way before that final car left the production line in Japan, last year.
We now have enthusiastic confirmation that this next-gen rotary engine is really and truly going forward. It is still referred to as 16X and has several priorities. First is to lower fuel consumption compared to the RX-8's engine, while still making gains in terms of performance. The second is to reduce the burning of oil that was happening at the highest revs. And the third and final priority, and perhaps most key for enthusiasts, is to give the powertrain a big torque upgrade.
What we were told by a Mazda USA insider (while we are all here together at the festivities in Monterey) is that the first application of the new 16X engine will be happening in two years' time in an as yet undisclosed new model. Oh, the mind races to our eternal Mazda wish list...

Mazda MX-5 GT gets green light

The Mazda MX-5 Miata is as popular around the Autoblog offices as Kate Upton posters are around fraternity houses. Few staffers have much criticism for Mazda's ubiquitous roadster, and fewer still aren't overjoyed when one arrives in their driveway. So you can imagine how a report from Auto Express about a more potent MX-5 model is going over in our offices today.
The new model, which was shown in concept form as the Mazda MX-5 GT at the Goodwood Festival of Speed, has a slight catch, though. First, we have absolutely no idea if Mazda will bring the MX-5 GT to the US. Secondly, and perhaps more problematically, this isn't a production car - it's a kit from the team at Jota Sport.
Now, to be fair, the kit doesn't sound like a bad thing. It bumps the UK-spec 2.0-liter, 157-horsepower engine up to 203 hp thanks to a sports exhaust and a revamped ECU (46 horsepower from an ECU and exhaust in a naturally aspirated car?). To make the little Miata even more agile, Jota has also fiddled with the suspension. AE doesn't mention things like the grippy tires or Recaro seats that were found on the concept, though.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.