2004 Mazda Rx-8 Base Coupe 4-door 1.3l on 2040-cars

Auto blog

Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2014 Mazda6 i Sport

In an automotive landscape dominated by platform sharing, technology exchange and any number of other cross-fertilization/cost-saving/amortization exercises, it's actually pretty rare that we get to drive a new car that is as "all-new" as this, the 2014 Mazda6. With brand-spanking new Skyactiv architecture throughout - engine, transmission, body and chassis all included - this 6 represents a new era of flexible production and cutting edge running gear for the happily lithe car company.
Our own Jonathon Ramsey did a cracking job of running the Mazda6 through its First Drive paces a few months ago, and sufficiently impressed upon us just how good looking a car this is for the midsize sedan segment. Suffice it to say, now, then, that this is easily the most interesting (and quite possibly the most beautiful) midsize sedan in the segment today. However, as Mr. Ramsey reviewed a fully contented example of the 6 - one equipped with the six-speed automatic transmission - we took advantage of Mazda's North American launch event of the car to suss out the base Mazda6 i Sport, complete with its six-speed Skyactiv manual gearbox. This may not shock you, but the stripper's pretty good, too.
Driving Notes

2014 Mazda6: Introduction

An Extended Stay With The Sexy Six
The new-for-2014 Mazda6 sedan is more than just a pretty face. For Mazda, it marks the company's best effort yet at competing in the highly competitive midsize sedan segment, all the while staying true to the brand's core value of offering high levels of driver involvement above all. We certainly came away impressed after our first drive of the sleek Six in France last fall, and we knew right from the start that this would be a car we'd want to spend a lot of time with back here at home.
So with that in mind, the folks at Mazda graciously agreed to loan us the fully loaded Soul Red tester you see here for a one-year stay in the Autoblog long-term garage. Because of how important this car is to the segment, and to Mazda as a brand, we know there's going to be a lot to talk about it over the next 12 months. Right now, though, allow us to introduce you to the newest member of our long-term family.