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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda CX-5 getting mild refresh

Mazda has found both critical and commercial success with its CX-5 small crossover, and seems to be endeavoring to keep the momentum up with an upcoming refresh. As you can extrapolate from the obvious lack of the usual camouflage, the company isn't reinventing anything in the very near future of the CX-5, but it does seem as thought some tweaks are in the works.
Lighting elements fore and aft appear to have gone under the knife, with the front grille and rear fascia also seemingly to be slightly revised. The side mirrors now look slicker and slightly more upscale with their integrated turn signals, as well.
In all, expect a look that's a touch fresher, without being a radical departure from the existing visage.

Mazda previews new CX-9 ahead of LA debut

Mazda will unveil its new CX-9 crossover at the upcoming Los Angeles Auto Show. The teaser rendering above gives us an idea of what to expect. The CX-9 was launched nine years ago. And though it's undergone a series of updates along the way, it's due for replacement. Fortunately that's just what Mazda has in store. We saw that much ourselves in spy photos and videos of the upcoming new model undergoing testing, and the company whet our appetites with the reveal of the Koeru concept at the Frankfurt Motor Show just a couple of months ago. Judging by the rendering above, it would appear that the new CX-9 will draw heavily from that design study in its production form. Naturally some details will be changed along the road from show stand to showroom, including the usual suspects like the wheel size and wing mirrors. Most notable, however, is that while the Koeru concept incorporated five seats, the CX-9 is a seven-seater – and the new model is confirmed to keep that three-row setup. Beyond that, the new CX-9 is set to apply the latest evolution of the company's Kodo design language – as seen on the aforementioned Koeru and sleek RX-Vision concepts – to a larger form. It also promises to feature Mazda's latest Skyactiv technologies to keep it up with the times. For more than that, however, we'll have to wait – but not too long, as the vehicle is set to debut mere weeks from now at the LA show. Mazda to Unveil All-New CX-9 Three-Row Midsize Crossover SUV at Los Angeles Auto Show HIROSHIMA, Japan, Nov. 4, 2015 /PRNewswire/ -- Mazda Motor Corporation announced today it will premiere the all-new Mazda CX-9 three-row midsize crossover SUV at the 2015 Los Angeles Auto Show, which runs from November 20 to 29. Fully incorporating the latest SKYACTIV technologies and KODO—Soul of Motion design, the all-new CX-9 is a high-end model of Mazda's new-generation lineup. The all-new CX-9 builds on the feeling of life imbued by KODO and moves toward a more premium design execution that befits a three-row midsize crossover SUV.