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Mazda goes on engineer hiring binge as recovery picks up speed

Japan's larger automakers - companies like Toyota, Honda and Nissan - have tremendous engineering talent at their disposal. That's largely because, selling as many cars as they do, they've got more revenues to tap into. Logic might dictate, then, that smaller automakers like Mazda, which no longer has the deep pockets afforded to it by its former partnership with Ford, might have less of a budget and workforce for engineering. But Mazda has been raking in record profits, and it plans on cashing those revenues in by hiring a substantial new pool of engineers.
According to Automotive News, Mazda is preparing to hire as many as 185 new engineers over the next two years - almost four times as many as the 50 engineers it previously targeted. Many of those engineers will be put to work developing the second-generation, Skyactiv 2 technologies that are on the drawing board while the first round of Skyactiv features are still being rolled out.
The boost in recruitment is enabled by a positive fiscal year that ended last March, marking the first profits Mazda had logged in four years. Sources anticipate that the fiscal year culminating at the end of this month will mark the company's most profitable yet, netting over a billion dollars to eclipse the fiscal year that ended in 2008 when it recorded $872.5 million in profits.

Mazda boss says no to new-generation Mazda3 hot hatch

Mazda offered a hot, turbocharged version of the Mazda3 model during the car's first two generations, badging it either the MPS or the Mazdaspeed 3 depending on the market. The third generation car didn't get a hot-hatch variant, and now Mazda is saying there won't be one for the freshly revealed fourth-gen car, either. Mazda's new global boss, Akira Marumoto, told Australian motor journalists at the Los Angeles show that there won't be an MPS in the cards. As Drive quotes Marumoto: "Mazda is a small player, and if [you are asking whether] that segment has a high particular priority for Mazda, my answer would be no. Therefore we not planning for MPS in the future." Marumoto stated that Mazda would rather establish itself as a genuine premium carmaker comparable to its European rivals, stressing that this would be achievable through quality, comfort and refinement improvements in the existing lineup rather than expanding into other segments. As well as nixing the Mazda3 MPS, Marumoto also said that despite repeated queries, the function of the 2015 Tokyo Motor Show car RX Vision was to preview the evolution of the Kodo design language and not to herald the arrival of a new rotary sportscar. So, it's time to cue the Mazda Kills Rotary Sports Car Again headlines. Marumoto also told journalists that there won't be an EV sports car or a completely driverless car from Mazda either: He said he prefers the smell of gasoline to full electric power, and that Mazda will never build a car without a steering wheel. For Mazda, autonomous capabilities would serve to bring the car to a safe halt in the case of an incapacitated driver, instead of doing the driving. However — and there is a strong "however" — Mazda did tell us that the turbocharged 2.5-liter engine does fit into the new 3. Mazda representatives said that the header on the naturally aspirated version is big enough as it is, making it easy to shoehorn in the 250-horsepower turbo version without issue. They also said that the company is closely monitoring buyer demand, which originally led to the turbo being available on the Mazda6 and CX-5, along with justifying the introduction of all-wheel-drive in the new Mazda3. So: if there is a case for it, the turbo might come — just don't call it a Mazdaspeed 3, or view it as an overt hot hatch. But the shoe fits.

Mazda CX-5 diesels get discounts up to $10,000 off MSRP

When Mazda positioned its long-awaited and oft-delayed CX-5 diesel crossover as the “premium” option in the CX-5 trim structure, we were skeptical. After driving one last fall with a $42,045 sticker price, our eyebrows furrowed even deeper. Today, to nobodyÂ’s surprise, Mazda dealers are slapping massive discounts on the Skyactiv-D. CarsDirect initially reported on the discounts, pointing out that some dealers are slashing prices by $10,000. We took a spin through Autotrader to see what was out there, and the results were shocking. There were pages of CX-5 diesels with prices in the low-to-mid $30,000 range. We asked Mazda what kind of incentives it was currently offering on the 2019 CX-5 diesel. Since December, Mazda has offered a $5,000 cash rebate, alongside a 2.9 percent APR for 60 months. However, the other several thousand dollars worth of discounts weÂ’re seeing listed — as much as $5,000 more — are not being accounted for by Mazda.  Just as CarsDirect found, the largest discounts we could find on the web are for a cool $10,000, bringing the price down to $32,045. At that price, youÂ’re looking at a 23.8 percent discount. ThatÂ’s a discount of nearly a quarter(!) of the carÂ’s original asking price. We thought the Skyactiv-D was overpriced originally, but at this price, weÂ’d strongly consider it as the CX-5 to buy. Since the diesel is only offered in the top-of-the-line Signature trim, it has every gizmo and gadget Mazda offers in addition to the most premium interior materials. ItÂ’s also offered in all-wheel drive only, leaving every box with a checkmark in it.  Compared to the gas-engined CX-5 Signature that starts at $38,100 for the 2020 model year, these diesels are a steal. In fact, this price hierarchy makes a lot more sense than the way Mazda had it organized in the first place. The more powerful 2.5-liter turbocharged four-cylinder in the gas-engined Signature can easily be marketed as the most “premium” option in the CX-5 lineup since itÂ’s the fastest and most enjoyable to drive. Moving the slower diesel with the same equipment below it on the food chain sounds like the right move to us. At around $33,000-$35,000, the diesel isnÂ’t such a bad buy anymore. Fuel economy still isnÂ’t where weÂ’d like it to be, but as we opined in our First Drive review, itÂ’s still a wonderfully pleasant car to drive. Related Video: