Mazda Rx7 1991 13b Turbo Racing 6 Port on 2040-cars

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Junkyard Gem: 1991 Mercury Capri XR2

Just a year after the Mazda MX-5 Miata first went on sale in the United States, Ford's Mercury Division began selling a similarly-priced two-seat convertible here. This was the 1991-1994 Mercury Capri, and I've found an example of the hot-rod turbocharged version in a northeastern Colorado car graveyard. The Capri name has an illustrious history within the Ford Empire. First used on a Lincoln in 1952, it went on to serve as the name for a hardtop version of the early-1960s Ford Consul in the UK, then as the designation for a low-end trim level on the 1966-1967 Mercury Comet. Starting in the 1969 model year in Europe (1970 in North America), Ford began selling the best-known Capri of all: a sporty coupe based on the Cortina, sold through Mercury dealers in the United States but never badged as a Mercury here. Sales of that Capri halted here after 1978 (they continued through 1986 in Europe), but the Mercury Division then moved the name over to its version of the 1979-1986 Ford Mustang. After that, Ford Australia took the Capri name for a new Mazda 323-based sports car beginning in 1989. Then Dearborn decided that an Americanized version of the Australian Capri would be a success on this side of the Pacific, and left-hand-drive Capris began showing up in American Mercury showrooms in late 1990. Today's Junkyard Gem is one of those first-model-year cars, and it's the very rare turbocharged XR2 version. While this car was intended to be a competitor for the Miata, it's really that car's Mazda cousin. Both cars got their power from 1.6-liter versions of Mazda's versatile B engine, though the Capri had the same front-wheel-drive setup as its 323/Protege (and Escort/Tracer) platform siblings. At the same time, Ford was selling Kia-built Mazdas with Festiva (and, a bit later, Aspire) badging, alongside Mazda MX-6s with Probe badges. Just to make things interesting, American Mazda dealers were selling Ford Explorers as Mazda Navajos, while Rangers with Mazda badges followed starting in 1994. The 1990s were Mazda-riffic times at Ford! This car wasn't the first Australian-designed, Mazda-based Ford product sold in the United States. That honor belongs to the 1988-1989 Mercury Tracer, which was based on the same Mazda 323 platform as the Capri and built in Mexico. Later on, the Tracer remained a member of the 323 chassis family but was a nearly identical twin to its Ford Escort sibling.

Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda struggles to meet demand on rising sales

For Mazda there's good and not-so-good news on the heels of strong US sales in 2012: demand is high - especially for the Mazda3, Mazda6 and CX-5 - but supply is low, TheDetroitBureau.com reports. That's partly because all Mazda production happens in Japan, since it ended its alliance with Ford and pulled out of a joint venture with the blue oval building cars in suburban Detroit last year.
In 2012, Mazda sales here jumped 26.4 percent, but 2013 sales through August have just been keeping pace with the overall US auto industry, increasing at a rate of 6.8 percent. Mazda North American Operations director of marketing and communications Jeremy Barnes says that sales have slowed because the company is facing challenges delivering products here.