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Question of the Day: What's the most irritating car name?

You hear a lot about how the Chevrolet Nova was a sales flop in Mexico because "No va" means "it doesn't go" in Spanish; in fact, the Nova sold pretty well south of the border, and in any case most Spanish-speakers know that "Nova" means "new" in Latin and Portuguese. However, General Motors doesn't deserve to be let off the hook for bad car names, because the Oldsmobile Achieva— no doubt inspired by the excruciating "coffee achievers" ads of the 1980s— scrapes the biggest fingernails down the screechiest chalkboard in the US-market car-name world. That is, unless you think Daihatsu's incomprehensible choice of Charade was worse. Meanwhile, Japanese car buyers could get machines with cool names like Mazda Bongo Friendee or Honda Life Dunk. It's just not fair! So, what car name drives you the craziest? Related Video: Auto News Design/Style Chevrolet Honda Mazda Daihatsu Automotive History questions car names

2019 Mazda MX-5 Miata 30th Anniversary Edition goes bold

For a car with a mischievous grin and penchant for fun, the MX-5 Miata's color palette is on the drab side, but thankfully the 30th Anniversary Edition gets a vivid hue called Racing Orange. Mazda says it "evokes the breaking dawn of an exciting new day," and that it's partly inspired by the bright yellow of the Miata Club Racer concept from 1989. That's all well and good, but it looks to us more like the orange from the 1991 Le Mans-winning Mazda 787B race car. Whatever the reason, we dig the color. It will be important that the new owners like it, too, because the color is everywhere. It's on the brake calipers, door sills, air vents, stitching and piping. Everything else is a black or charcoal color, including the gorgeous Rays forged aluminum wheels, exclusive to this model, and the Alcantara trim on the dash, doors and seats. All versions of the special Miata come with Recaro seats, Brembo brakes, Bose sound system and Apple CarPlay and Android Auto. The manual models add a limited-slip differential, Bilstein shocks and a front shock tower brace. Mazda isn't making many of these special Miatas, with just 3,000 of the soft top and RF combined for the world. The U.S. will get only 500. Customers can order one now at a special configuration website, and they had better bring plenty of cash. The manual soft top starts at $35,915, and the manual RF starts at $38,515. Adding an automatic ups the price by $499 on the soft top and $400 on the RF. Related Video:

Mazda poaches designer Kevin Rice back from BMW

Kevin Rice left Mazda a baker's dozen years ago, but now he's back.
A graduate of the Transportation Design program at Coventry University (just across town from Jaguar headquarters), Rice worked his way up in the industry working for the likes of Opel and Italdesign Giugiaro before landing a job at Mazda. Between 1995 and 2000, he collaborated on such projects as the RX-8 and the 1999 Neospace concept that previewed the Mazda2 before moving on to BMW, where the new 3 Series and 4 Series were among the last projects he worked on during his 13-year tenure in Munich.
Now back at Mazda, Rice has been named the Japanese automaker's new creative director, charged with further honing the brand's KODO design language from its European headquarters in Oberursel, Germany. We're looking forward to seeing what he and his design team come up with in the coming years.