1994 Mazda Rx-7 on 2040-cars

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Mazda engineers urging execs for more RWD models

According to Edmunds, Mazda engineers are pressuring the company to create more rear-wheel-drive models, in an effort to better differentiate itself from its rivals. This push is reportedly coming from middle and senior engineers within the company, and these folks at Mazda believe this rear-drive strategy would allow the automaker to produce more distinctive, fun to drive cars. Mazda discontinued the rear-drive (and rotary-engined) RX-8 a few years ago, leaving the MX-5 Miata as the company's only RWD offering.
As enthusiasts, we're fully on board with Mazda offering more rear-drive cars, but unsurprisingly, the company's top management isn't exactly keen on the idea - and with good reason. First and foremost, the cost associated with redesigning fresh architecture for new models would be very high, and considering the fact that Mazda hasn't exactly been raking in the dough lately, an expensive new venture like this doesn't make a whole lot of sense. What's more, Mazda's latest front-drive models - the Mazda3, Mazda6 and CX-5 - have been very well-received, and are helping the company gain sales momentum.
But that doesn't mean there aren't other options. Edmunds reminds us that Mazda is already partnering with Alfa Romeo on the next-generation Miata, and if this collaboration is successful, perhaps the relationship could bear additional fruit. After all, Alfa Romeo is said to be working on returning to its rear-wheel-drive roots, so Mazda's engineers might be able to make a case for more RWD goodness after all.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2014 Mazda6: June 2013

The 2014 Mazda6 is our most recent addition to the Autoblog long-term fleet, and we spent the month of June getting to know our Soul Red tester, generally enjoying the honeymoon phase of this twelve-month relationship. During June, the Mazda6 spent the majority of its time with director of photography Drew Phillips, who in addition to putting together this pretty gallery of our rakish long-term car, had a lot to say about it as a daily driver.
You see, not too long before Mazda delivered our long-term 6, Drew bought a 2014 CX-5 crossover to support his growing family. The CX-5 was the first vehicle to use Mazda's full suite of Skyactiv technologies, and we've generally enjoyed the good-to-drive CUV. A lot of that CX-5 goodness lies beneath the more shapely lines of this sleek Mazda6 sedan, so it's only fitting that Drew had a lot of comparisons between Mazda's two housemates during his month behind the wheel.