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Mazda ad showing Facebook updates while driving criticized by Senate committee [w/video]

Senate Commerce Committee Chairman Jay Rockefeller, D-WV, held an all-day summit on Thursday to discuss the dangers of using modern technology while driving, during which an ad that Mazda aired during the Super Bowl was used as an example of the worrisome future towards which we're headed. While seemingly innocuous at first glance, the ad, which can be seen below, shows a brief glimpse of a driver using the Mazda Connect infotainment system in a Mazda3 to check/update his Facebook page while driving down the road.
Officials from major communications companies like Samsung, Google and Apple attended the summit, as well as representatives from automakers including General Motors and Toyota. A representative from Mazda was not present despite the company's own currently available technology being used as the poster child for the issues being discussed.
According to Automotive News, Senator Rockefeller warned the automaker and communication execs on hand that he will propose legislation to regulate the use of technology while driving if they don't work together to implement their own standards more quickly. Michael Robinson, GM's vice president of sustainability and global regulatory affairs, argued that his company has had distracted driving guidelines in place for 15 years since the advent of its OnStar system, noting that the technology in question has also helped the automaker save lives through automatic crash detection and calls to 911.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.

Mazda MX-5 Miata goes Head 2 Head with Subaru BRZ

It's a battle that's been in the making for some time now: the Subaru BRZ versus the Mazda MX-5 Miata. And now that the new Miata has arrived – and in Club spec to boot – that's exactly what Motor Trend has lined up for its latest episode of Head 2 Head. Now before you go screaming that one's a coupe and the other a convertible, take a few commonalities into account. Roofs aside, both feature a 2.0-liter four mounted up front, driving the rear wheels through a six-speed manual transmission. Both are made by Japanese automakers and cost around $25-30k, give or take. Both produce around the same amount of torque, and while the Subaru may be more powerful, the Mazda's considerably lighter. To create a more even contest, then, you'd have to line a BRZ up against a Scion FR-S, or the MX-5 against the upcoming Fiat version of the same. Of course, being that close on paper doesn't mean that it's a draw. One has to come out on top. And after taking both along country roads and the Streets of Willow racing circuit, our friends at MT have picked one over the other. You'll want to watch the 22-minute video above (or at least skip ahead to the end) to see which came out on top, but if you're as enthused by a purist driver's car as we are, you'll enjoy every minute of it. News Source: Motor Trend via YouTube Mazda Subaru Convertible Coupe Economy Cars Performance Videos motor trend mazda mx-5 head 2 head