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Mazda CEO predicts record US sales in next 2 years

The recently appointed CEO of Mazda is apparently quite the optimist, claiming that the Japanese brand, renowned for its Zoom-Zoom driving character (and more recently its sleek, refined designs and Skyactiv efficiency), is claiming the company will record its best-ever US sales within the next two years. According to a report from Automotive News, Masamichi Kogai expects Mazda to move 400,000 of its Kodo-styled vehicles in the increasingly competitive US market by March 2016, with the recently launched Mazda3 leading the charge. "It will impacted considerably by the trend of the U.S. industry. But... it's my hope we achieve the record by that time," Kogai tells AN.
The brand is currently targeting 300,000 units by the end of this fiscal year in March 2014. Given that production and sales of the Mazda3 (and consumer awareness of the 2014 Mazda6) is still picking up steam, it isn't a stretch to imagine Mazda, which sold 240,000 vehicles from January to October of 2013, hitting its target.
Along with the overall increase in sales numbers, Kogai is expecting the independent brand to take an even larger slice of the US sales pie, claiming 2.5 percent US market share, improving from its current 1.9-percent foothold so far in 2013. "I think the upper limit may be 2.5 percent for the time being," Kogai told AN, before pointing out, "We don't want to use a lot of incentives. That is not the sales approach we aspire toward."

2016 Mazda MX-5 Miata battles Toyota GT86 on track

It's got two doors and a 2.0-liter four-cylinder engine up front, driving the rear wheels. It's made in Japan, and as far as bang-for-your-buck goes, it's a downright bargain. So which are we talking about, the Mazda MX-5 Miata, or the Toyobaru coupe known alternately as the Subaru BRZ, Scion FR-S, or Toyota GT-86? The answer is "yes," and it just goes to show, roofs notwithstanding, how close these two vehicles really are to one another. Which one is your favorite may come down to a matter of personal taste, but for its latest video, Auto Express set out to find out which laps faster around the track. On paper at least, the Toyota's 200 horsepower will trump the Mazda's 155 any day of the week, and twice on Sunday. Then again, the Miata does weigh a good 400 pounds less, even with the 2.0-liter engine and despite its convertible bodystyle – but is that enough to make up the difference? You're going to have to just watch the video for yourself to find out. All we'll tell you is that the match is pretty darn close – what you might call a photo finish, if they were actually racing each other at the same time as opposed to each racing the clock separately. So watch the video above and voice your support for your favorite little Japanese sports car in the Comments section. Related Video:

2016 Mazda MX-5 Miata in motion for the first time

By now, you've already poured over the details (however few there may be) and images of the 2016 Mazda MX-5 Miata. For us enthusiasts, it's arguably the most important new car debut of the year, and for Mazda, it marks the 25th anniversary of its iconic roadster - something that's being celebrated all weekend long out in Monterey, CA.
Our resident Miata owner, Chris Paukert, is out in sunny California and just passed along this video, showing all four generations of the MX-5 in motion (slowly), on the road at Mazda Raceway Laguna Seca. This is the first time the 2016 MX-5 has been shown driving under its own power, and it will join a wealth of other roadsters as Mazda attempts to break the world record for most Miatas in one place at one time.
Have a look at the emailed-from-an-iPhone-quality video above, and then take a moment to read Paukert's own notes from the ND Miata's live showing earlier this week, here.