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2015 Mazda3 finally pairs 6-speed manual with larger engine

With all of the hype and anticipation surrounding the 2016 Mazda MX-5 Miata, the Japanese brand was able to sneak another driver-oriented model into its lineup. The company's spec page for the 2015 Mazda3 hatchback and sedan have been updated to list the Skyactiv-G 2.5-liter four-cylinder as finally being available with a six-speed manual transmission, in addition to the previous six-speed automatic. The automaker had promised the row-your-own gearbox with the bigger engine back when it first announced the new Mazda3, but it waited a model year to actually put the combo on sale.
According to Mazda's specs, the manual gearbox trims 40 pounds off of a hatchback or 54 pounds off of a sedan in s Touring and s Grand Touring trims. However, shedding that weight doesn't necessarily boost fuel economy. The six-speed hatch is rated at 26 miles per gallon city and 35 mpg highway, compared to 27/37 for the automatic. The manual sedan is rated at 25/37 city/highway mpg, versus 28/39 with the auto. Buyers can save a little money by opting for the manual, though. Regardless of body style, it's about $1,050 cheaper than the automatic.
Autoblog reached out to Mazda and learned that the 2.5L 6MT models started hitting dealers in August. The 2.5 wasn't initially available with the stick because, "We had to prioritize engineering resources and the 2.5L 6MT was not a high priority combination. Globally, smaller engines are preferred in terms of sales," a Mazda spokesperson explained via email. The automaker also notes that Austrailia will probably be the only other market outside of North America to get the six-speed gearbox with the larger engine.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

2014 Mazda6: Introduction

An Extended Stay With The Sexy Six
The new-for-2014 Mazda6 sedan is more than just a pretty face. For Mazda, it marks the company's best effort yet at competing in the highly competitive midsize sedan segment, all the while staying true to the brand's core value of offering high levels of driver involvement above all. We certainly came away impressed after our first drive of the sleek Six in France last fall, and we knew right from the start that this would be a car we'd want to spend a lot of time with back here at home.
So with that in mind, the folks at Mazda graciously agreed to loan us the fully loaded Soul Red tester you see here for a one-year stay in the Autoblog long-term garage. Because of how important this car is to the segment, and to Mazda as a brand, we know there's going to be a lot to talk about it over the next 12 months. Right now, though, allow us to introduce you to the newest member of our long-term family.