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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

The 2020 Mazda CX-30 will start at $22,945 with 2.5L power

We saw the CX-30 debut in Geneva earlier this year, and now Mazda has made its U.S. specification and pricing official. To get right down to it, the new crossover that splits the small end of the company’s crossover lineup will start at $22,945. We also have some solid information about spec and trim levels for our market, with some notable differences to how it can be equipped in Europe in particular. For one, like the latest Mazda3, it can only be equipped with a 186 horsepower 2.5-liter engine (naturally-aspirated, to be clear). Europeans can get a range of engines, and our neighbors in Canada and Mexico can get a 2.0-liter gas engine. A six-speed automatic is similarly our only transmission choice. All trims are available with front- or all-wheel drive. No word on whether the (somewhat underwhelming) Skyactiv-D diesel or (rather incredible) Skyactiv-X compression-ignition engines will be available. The materials Mazda provided us ahead of the CX-30Â’s U.S. debut focus heavily on the vehicleÂ’s standard equipment, including the now standard Mazda Connected Services — offering a variety of remote functionality and monitoring via the MyMazda app. Nothing you wouldnÂ’t expect from this sort of connectivity feature, including remote start and lock/unlock, as well as a WiFi hotspot (via Verizon, which is the parent company of Autoblog) and emergency assistance calls. Note that itÂ’s a three-year free trial; after that it becomes a subscription service, with a price weÂ’ll share with you once we learn it. There are four trims for the CX-30. The base model has some decent standard equipment: an 8.8-inch infotainment display, automatic headlights and the standard i-Activsense safety suite including driver inattention alert, radar cruiser control, lane departure warning with lane keeping assist, emergency braking assist and automatic high beams. Notably, blind spot monitoring is not available in the base model; buyers will have to step up to the next trim, Select, to get that safety feature. WeÂ’re disappointed that itÂ’s not standard across the board. So too with Apple CarPlay and Android Auto, also only available on Select and above. The Select trim is $24,945, and provides those features mentioned above as well as leatherette seats, keyless entry and 18-inch wheels. The Preferred trim ($27,245) provides upgraded audio, heated front seats, a power driver seat, a black gloss grille and a SiriusXM trial.

2016 Mazda MX-5 Miata Club and Launch Edition unveiled

If you haven't been tempted enough already to place your order for a new 2016 Mazda MX-5 Miata, the Japanese automaker is sweetening the deal even further at the New York Auto Show this week with the debut of two new editions. Most enticing is the arrival of the new Club edition (pictured above), which brings with it a number of upgrades to Mazda's latest roadster. The MX-5 Miata Club comes with 17-inch gunmetal alloys, a limited-slip differential, Bilstein shocks, tower brace and a new spoilers front and rear. That is, when equipped with the six-speed manual. (The automatic is still available as well, but does without the diff, shocks and brace.) Buyers will even be able to upgrade to BBS alloys of the same size, Brembo front brakes and the aero kit previewed by the MX-5 Global Cup racer in Chicago. The Mazda Connect infotainment system comes standard, with seven-inch touchscreen, satellite radio, nine-speaker Bose audio... the works. The Club edition isn't the only new Miata being launched in Manhattan this week, though: so is the Launch Edition. Offered to the first 1,000 customers who place their orders for a new Miata in the US, the MX-5 Launch Edition is based on the Grand Touring trim level and comes in an exclusive combination of Soul Red paint with a tan leather interior. It even comes with a few do-dads to go along with it. Mazda is taking deposits of $500 for those first 1,000 units at www.longlivetheroadster.com, and details of both these upgraded Miatas can be found in the press releases below. Related Video: 2016 MAZDA MX-5 MIATA CLUB MAKES WORLD DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW - Performance-focused MX-5 Club has trim level-exclusive Bilstein suspension, limited-slip differential - NEW YORK (April 1, 2015) – Mazda North American Operations (MNAO) today introduced the 2016 Mazda MX-5 Miata Club at the New York International Auto Show, marking the world debut of the North American-focused Club model. Lighter, smaller, quicker and more nimble than its predecessor, MX-5 has adopted Mazda's full suite of SKYACTIV Technology and KODO-Soul of Motion design. In the process, MX-5 has shed approximately 150 pounds from its predecessor, with a curb weight of 2,332 lbs. when equipped with SKYACTIV-MT six-speed manual transmission (2,381 lbs. with the six-speed automatic transmission).