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Did Mazda designer Derek Jenkins leave to head up a 'Stealth Project?'

Not long after Derek Jenkins officially gave the 2016 MX-5 Miata to the buying world, he's left the Mazda building. Jalopnik reported that the head of design for Mazda North America changed the current job description on his LinkedIn profile to "Stealth Project." Mazda backed up the discovery with this reply to Jalop's inquiry: Derek left Mazda last Friday. He left on great terms in order to work on a new endeavor. We wish him the best of luck. He will be missed, but we are sure that he will do great things in the next chapter of his career. That "last Friday" would be July 17. Emphasizing the "stealth" bit in his new position, as far as we can tell, Jenkins still hasn't publicly answered any question about what he's doing. Every automaker has secrets, but traditional automakers usually make a hubbub about hiring big-name designers, especially one with Jenkins' resume. For his new employer to go all Ghost Recon with all information, well that's the kind of mystery this summer needs. The obvious culprit would be a certain fruit-named company in a certain Cupertino, CA office park. If that ends up being the case, Jenkins would be the second chief designer at Mazda NA to go electric: he replaced Franz von Holzhausen in the position after von Holzhausen went to Tesla. Various other Apple Project Titan hires have made the news, though. For all we know, Jenkins' project might not be automotive. So let's just go ahead and cue the speculation. We're looking forward to whatever he's got coming, and to whoever gets nominated to keep the full head of Zoom-Zoom going at Mazda NA.

Mazda Hazumi Concept shows up ahead of Geneva

Last week, Mazda officially teased its Geneva-bound Hazumi concept, showing little more than an aggressive headlamp design. But now, thanks to the magic of the Internet, another rendering of the Hazumi has appeared on the web, and, well, it's totes adorbs.
In Mazda's original release from last week, we were told that the name "Hazumi" means "spring up" or "bound" in Japanese, and is "particularly well-suited to a small car that appears to be bursting with energy." And now that we're getting a nearly full glimpse of the thing, we absolutely have to agree. The company's Kodo design language offers aggressive style in a cute little shape, and the usual raft of concept car-spec treatments (no mirrors, huge wheels, etc.) make it look even more comical and delightful.
Indeed, the Hazumi is understood to preview the next Mazda2 subcompact, and if this concept car points the way forward for Mazda's tiniest hatch, consider us totally geeked. Mazda is also set to debut its new 1.5-liter Skyactiv-D diesel engine at the Geneva Motor Show next week, and while the company hasn't confirmed if that powerplant will make its way into the next Mazda2, it sure makes sense, at least overseas. Stay tuned.

Half of Chinese car buyers won't shop Japanese over hard feelings

The hard feelings between China and Japan is no real secret. Besides modern-day disputes, the two countries have had a long-running enmity that dates back to well before the atrocities of World War II. All things considered, then, it shouldn't be a shock that half of Chinese car buyers wouldn't consider a Japanese car. This survey, conducted by Bernstein Research, found that 51 percent of 40,000 Chinese consumers wouldn't even consider a Japanese car – which, again, isn't really surprising, when you consider stories like this. According to Bernstein, the most troubling thing is the location of these sentiments – smaller, growing cities where the population is going to need sets of wheels. We imagine it wouldn't be as big of an issue in traffic-clogged Shanghai or Beijing, but these small cities are going to become a major focus for automakers. "Nationalistic feelings are an impediment. [Japanese] premium brands will struggle," analyst Max Warburton wrote in a research note, according to The Wall Street Journal. Things will improve for Japanese makes, although China will remain a challenge, with Warburton writing, "the one thing that comes out most clearly is that most Chinese really want a German car. While we expect Japanese brands to continue to recover market share this year, ultimately the market will belong to the Germans." There are a few other insights from the study. According to WSJ, Japanese brands are viewed better than Korean brands, and they're seen as more comfortable than the offerings from Germany or the US, despite the fact that everyone in China apparently wants a German car. This is a tough position for the Japanese makes to be in, as there's really not a lot they can do to win favor with Chinese buyers. It will be interesting to see how this plays out, particularly as the importance of the PRC continues to increase year after year. News Source: The Wall Street Journal - sub. req.Image Credit: Kazuhiro Nogi / AFP / Getty Images Honda Mazda Nissan Toyota Car Buying