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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Las Vegas reporter makes literal street food

A reporter in the American Southwest did a test to see just how hot it was this week, and received her just deserts. With a promised high of 115 degrees in the Las Vegas Valley on June 20, Caitlin Lilly and Kira Terry of the Las Vegas Review-Journal decided to find out if they could bake cookies and cook breakfast using just the ambient heat of the day and some handy flat surfaces. First, the pair attempted to bake a couple dozen pre-mixed cookies on the dashboard of a Mazda. Starting around 1:00 pm, they left the cookies on a sheet tray propped up beneath the car's un-tinted windows. By 5:00 pm the cookies were done and, according to various R-J staffers, quite delicious. While the cookies were baking, they decided to make themselves something a little more substantial, something to justify the desert they had baking in the Mazda. They found a nice patch of parking lot and tried to fry an egg, some bacon, and a handful of shrimp. The shrimp cooked quickly, as shrimp are wont to do, but after 20 minutes the bacon only browned at the edges while staying raw in the middle. The egg remained uncooked, unfortunately, since even the hottest asphalt isn't hot enough to actually fry an egg. Record high temperatures are baking the American Southwest and Southern California as the region suffers the effects of a weather phenomenon called a " heat dome." Highs of over 100 degrees were reported throughout SoCal, Arizona, and Nevada, which is surprising for mid-June. The threat of wildfires is already astronomical, and people are suffering from heat-related illnesses. Recent Video:

Autoblog Minute: VW Q3 financial woes, 2015 Tokyo Motor Show

Consumer Reports pulls its Tesla recommendation, the U.S. Copyright Office offers a ruling affecting car owners, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. Autoblog senior editor Greg Migliore reports on this edition of Autoblog Minute Weekly Recap. Show full video transcript text [00:00:00] Consumer Reports pulls its Tesla recommendation, the U.S. copyright office offers a ruling that affects car owners and gear heads, VW gets hit hard with third-quarter losses, and lots of exciting news from Tokyo. I'm senior editor Greg Migliore and this is your Autoblog Minute Weekly Recap. After a week away testing vehicles for Autoblog's Tech of the Year award, we're back in the office to recap the week in automotive news. [00:00:30] One of the things you might have missed was Consumer Reports pulling its recommendation of Tesla's Model S sedan. The blemish for Tesla comes after a tally of reviews from customer surveys. The most common problem areas for the Model S as cited by survey takers included: the drivetrain, power equipment, charging equipment, body and sunroof squeaks, rattles, and leaks. So lots of stuff. Though they could not ignore a score of "worse-than-average", Consumer Reports still [00:01:00] highlighted the fact that the Model S was "the best performing car" they've ever tested. Telsa CEO Elon Musk took to social media to defend his sedans saying: "Consumer Reports reliability survey includes a lot of early production cars. Already addressed in new cars." And, "Tesla gets top rating of any company in service. Most important, CR says 97% of owners expect their next car to be a Tesla (the acid test)." In Financial news, Volkswagen took a hit and reported an operating loss of [00:01:30] $3.84 billion. This is the first such loss for VW in 15 years. Toyota reclaimed the crown as the world's largest automaker as well. It's important that it's not all doom and gloom for VW though in Q3. Sales revenues were up and the company's automotive division boasts $30 billion dollars in liquid assets. It's a sizable war chest that will no doubt come in handy, as the company has yet to feel the full brunt of the diesel emissions scandal. Good news for gear heads. The US copyright office [00:02:00] ruled in favor of mechanics and car owners by granting an exception to existing copyright law. The law was originally meant to prevent software pirating and bootlegging of Hollywood movies.