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Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Fourth-gen Mazda MX-5 Miata could get turbo power later in life

While there's a lot to love about the new Mazda MX-5 Miata, its debut was met by a vocal group of enthusiasts who derided the fourth-generation roadster's reduction in power output. The new model only puts out 155 horsepower, down from 167 in the NC. A report from Australia, though, claims Mazda may yet address the less potent output of the ND. Things started earlier this year, as Motoring.com.au tells it, when Mazda's global PR boss, Kudo Hidetoshi, hinted that a turbocharged or Mazdaspeed model "will definitely" be considered. Then last month at Goodwood, the ND's program manager, Nobuhiro Yamamoto, said complainers were welcome to get their thrills elsewhere. Recognizing this contradiction among Mazda's brass, Motoring asked Yamamoto-san again about his statements, which he seemed to walk back. "It's not a conflict [between statements made by Yamamoto and Hidetoshi]," Yamamoto said, indicating that his statements were made in relation to the new MX-5's launch. "Kudo-san talked about this in terms of a 10-year lifespan, but when I was asked the question right after the launching of the ND, I said 'we have no plan to have a turbo at that point in time.' That is what I meant." Seeking an opening, Motoring pushed the Japanese engineer on the chances of a more potent MX-5, perhaps without a turbocharger. "If you could achieve what we want, to which is great response, very light and powerful with great performance feel with natural aspiration, then we don't need a turbo," Yamamoto said. "But if we want more power because we don't get satisfied with natural aspiration then we may think about the turbo." Related Video:

Mazda CX-5 in auto-brake accident on Japanese test drive

As we slowly march towards a world where our cars will drive for us, there will be mishaps. Systems will act up, not behave has intended or we'll simply forget to turn them on. We all remember when Volvo tested the S60's City Safety system. Now Mazda has had an issue of its own.
During a test of a Mazda CX-5's Smart City Brake Support on a dealership lot in Japan, a prospective customer and a dealership employee were injured when they hit a urethane barrier used for testing the system. According to Bloomberg, which spoke with the Saitama Prefectural Police, the impact with the barrier left the customer with an injured neck while the dealership employee suffered a fractured arm. Considering the injuries, we imagine this wasn't a small barrier.
"For any safety function, it's impossible to be 100-percent free of accidents. These technical functions aren't always the easiest to understand," IHS Automotive auto parts analyst, Hiroshi Ataka told Bloomberg.