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Mazda bringing electric car to the Tokyo Motor Show

In June this year, Mazda CEO Akira Marumoto told Automotive News Europe that "the first Mazda battery-electric vehicle will hit the market next year." Earlier this month, Mazda invited journalists to Oslo, Norway, to learn more about the automaker's EV plans and drive a prototype of the e-TPV powertrain, the letter designation standing for electric-Technology Prove-out Vehicle. Mazda had dressed the e-TPV production-intent powertrain under bodywork from the carmaker's new CX-30 compact crossover. Automotive News reports that Mazda will unveil its actual EV at the Tokyo Motor Show next month, which a Mazda spokesperson confirmed.     Mazda developed the powertrain in-house, engineered for buyers in dense urban environments. A 35.5-kWh lithium-ion battery powers a single electric motor wiith 141 horsepower and 195 pound-feet of torque. Range is said to be 200 kilometers (124 miles) on the city cycle, but that's likely on the Japanese or WLTP cycle that returns larger numbers than the U.S. EPA. The mechanical figures lie between the 28-kWh battery of the Hyundai Ioniq Electric and the 40-kWh battery of the standard Nissan Leaf. The EPA rates the less-powerful Ioniq for 124 miles of range, while the more powerful Leaf can go 150 miles. AN writes that Mazda's initial planned markets include Japan, China, and Europe where 124 miles is plenty for day trips. A version serving markets known for urban sprawl would employ a rotary engine range extender, a tech tidbit Mazda's spoken about regularly over the past year.   Iain Curry of Australian outlet Chasing Cars had good things to say about the e-TPV prototype he drove. Curry said the experimental car didn't offer strong regen braking and piped a mild four-cylinder soundtrack into the cabin to give drivers a connection to the ICE experience they're familiar with, but there's no word on whether the production vehicle will be set up the same way. Curry praised the handling, saying the e-TPV felt similar to a Mazda3 on the go and around corners. We'll get more concrete info next month in Japan. The show car in Tokyo will be a "brand-new model" on a new EV-specific platform, and don't be surprised by a compact crossover shape since the carmaker CEO said, "Our global crossover mix is currently about 60 percent."

Mazda going back to oval grille with next MX-5 Miata

The original Mazda MX-5 Miata was distinguished by an oval grille - a design trait that gradually evolved into the smiling cat face on the latest model. But Mazda, according to the latest intel, is planning on returning to that oval grille with the new model in the works.
The revised grille will cap a slightly longer form than models past, while still keeping weight down to a minimum. The stretched wheelbase was reportedly adopted in order to meet the requirements of Alfa Romeo, which is jointly developing the new platform together with Mazda for use on a new roadster of its own.
The new Miata is expected to adopt the 1.5-liter Skyactiv four found in the Mazda3, albeit returned to rev higher and deliver more power and torque, mated to either a six-speed manual or automatic. The Alfa version, meanwhile, is expected to use a 1.4-liter turbo four with a dual-clutch transmission. Sources anticipate the new MX-5 to debut first, possibly at the 2015 Chicago Auto Show a little less than a year from now.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.