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Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

Mazda RX-7 could return in 2020

We like writing about the next Mazda RX-7 because it's like writing about the Chupacabra, Slenderman, or the Florida Skunkape, all of which are imaginary creatures seen by someone who knew someone who had an uncle whose dead great-grandfather's sister took a picture of it, invariably at night, while she was drunk, with her 1933 Kodak Brownie. Autocar is the latest with an RX-7 revival, saying it could come as soon as 2020 to celebrate Mazda's 100th anniversary. Before we get to that, let's take a brief look at RX-7 rumors. In 2009 there was speculation we'd get a concept RX-7 at the Tokyo Motor Show. That same year it was predicted the RX-8 would die to make room for a new RX-7 in 2012. In 2010 Mazda was developing a 300-horsepower rotary for the RX-7 that could run on gasoline or diesel and had better fuel economy and less oil consumption. Then Autocar said we could get the new RX-7 by 2013, a rumor that turned into a new RX-9 based on the Mazda MX-5 Miata platform. In 2012 the potential arrival date had become 2017. In 2013 the company CEO Masamichi Kogai said the equivalent of "Not gonna happen," and he said it again last year, just 90 days ago. It should be clear by now that this car is Mazda's version of the Lotus Esprit. Whew. Now that we're clear on all that, what does Autocar say? That a follow-up to the extinct RX-8 is coming that will sit on the new MX-5 Miata platform, and Mazda's vice president of European R&D said there are still 30 engineers working on rotary engines in partnership with universities. The successor will be front-engined and rear-wheel drive, have either two seats or 2+2 seating, and could be called RX-6, RX-7, or RX-9. That sounds like three distinct statements, only one of which is definitely true, that could possibly just maybe add up to a new RX-7, but could even more likely add up to a rotary-engined concept car that never sees production. We've only got five more years to wait, and since we've been begging at the RX-7 doors this long... Related Video: News Source: Autocar Rumormill Mazda Coupe Performance rotary rotary engine mazda rx-7

Modded budget Mazda Miata takes on new Porsche Boxster in more challenges

Earlier this month, our friends across the pond at Auto Express released the first in a two-video series that would see them try and build up a second-generation Mazda MX-5 Miata that could best a standard Porsche Boxster around the track. While that first video detailed the mods to the MX-5 - a supercharger, some suspension upgrades and a new set of super-sticky rubber being chief among them - and set baseline lap times for the stock car, today, we have the results of the 5,000-pound ($8,200) upgrade job.
Of course, we aren't going to spoil those for you. You'll need to watch the full video, which recaps the upgrades before digging into a comparison of both straight-line-speed differences between the 2.7-liter Porsche Boxster and blown Miata, as well as their behavior and lap times on the track.
Take a look and let us know what you think in Comments.