1980 Mazda Rx7 on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Trump declaration they're a security threat stuns Japanese automakers

TOKYO — Japan's automakers' lobby said on Tuesday it was dismayed by President Donald Trump's declaration that some imported vehicles and parts posed a threat to U.S. national security, as the industry braces for a possible rise in U.S. tariffs. Trump made the unprecedented designation of foreign vehicles on Friday but delayed for up to six months a decision on whether to impose tariffs to allow for more time for trade talks with Japan and the European Union. "We are dismayed to hear a message suggesting that our long-time contributions of investment and employment in the United States are not welcomed," said Akio Toyoda, chairman of the Japan Automobile Manufacturers Association. "As chairman, I am deeply saddened by this decision," Toyoda, president of Toyota, said in a statement. Trump has threatened to impose tariffs of up to 25% on imported cars made by foreign automakers, a move which automakers have argued would ramp up car prices, curb the global competitiveness of U.S.-made vehicles and limit investment in the country, the world's No. 2 auto market. The United States is a vital market for Toyota, Nissan, Honda and other Japanese car makers. Autos and components are among the Asian country's biggest export products. Most of Japan's major automakers operate plants in the United States. The Japan Automobile Manufacturers Association notes that its automakers build about 4 million vehicles a year in North America, or 75 percent of what it sells here. Many are built for export, helping lessen the U.S. trade deficit Trump is concerned about. Major automakers have announced a slew of investments in the United States since Trump took office in January 2017 and put pressure on the industry to create more U.S. jobs. For its part, Toyota has pledged to invest almost $13 billion in the United States between 2017 and 2021 to boost manufacturing capacity and jobs. This includes $1.6 billion for a vehicle assembly plant in Alabama jointly run with Mazda. Government/Legal Honda Mazda Mitsubishi Nissan Toyota Trump

The Miata gives me a new perspective on the world

The Miata: making everything a new experience and turning low-beam headlights into high-beams since 1989. That's what happens when you're basically sitting on the ground, something I've become intimately familiar with when driving our long-term 2016 MX-5 Club. I am not a tall person. Far from it. In most cars I drive, I crank the seat height up close to maximum as soon as I get in. That's easy in the Miata because there's no height adjustment at all. Couple that with the facts that the seat is thin and the car barely hovers off of the pavement, and my eyes end up sitting at the height of most car's exhaust systems. That results in a lot of examining other cars' bumpers in traffic. And one day recently, it almost led to me missing my exit from Interstate 94, part of the route I take every day to work. Everything just looks different from down here – it is quite literally a different point of view from what I'm used to. And then there's the issue of night driving. When you're this low down and stuck in traffic, the headlights of cars following look extremely bright (and incredibly close). They're not, of course, you're just lower than every other driver on the road so it seems like you're staring down high-beams in the rearview mirror. I still love the Miata. It's just not the best commuter vehicle, which should come as a surprise to precisely no one. But when a hole opens up in traffic, the Miata and I are the first to fill it. I just hope the other cars see me. Related Video: Mazda Long-Term Garage Convertible Lightweight Vehicles Performance