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2014 Mazda3 configurator zoom-zooms to life

The 2014 Mazda3 is probably going to be on a lot of shopping lists, thanks to its striking good looks, clean interior treatment, fuel economy and driving character. If it happens to be on your personal list of new cars to test, you'll be happy to see that the configurator for Mazda's newest product has officially gone online.
In terms of build-your-own web items, configuring a 3 isn't much of a departure from the rest of the Mazda range. Most of the work comes from choosing one of the three trim levels - Sport, Touring and Grand Touring - and selecting either the 155-horsepower, 2.0-liter, Skyactiv four-cylinder or its larger sibling, the 184-horsepower, 2.5-liter, Skyactiv four. From there, a simple range of color and interior finishes are available, before a slim list of packages, options and accessories. Really, Mazda's made it easy to get through this build process.
Click on over to the configurator and take a look at the options, colors and prices for Mazda's newest five-door hatchback.

Mazda announces live-streaming vehicle intro on Xbox

In April, Mazda introduced a marketing campaign titled "Game Changers" to showcase how certain people have made significant impacts in their respective sports, and now it's the Japanese automaker that is changing the game by creating an innovative way to launch a new product. Mazda is teaming up with Xbox to offer a first-of-its-kind live-streaming global debut of a new product. Mazda didn't say which model will be debuted, but our guess is that it will be the next-generation Mazda3.
The actual reveal will take place at 9 pm on June 26 during a live concert from the band Metric in New York City, but there will be other live events preceding the concert in Melbourne, St. Petersburg, Istanbul and London. Mazda will be promoting the event on social media using the hashtag #GameChanger, and there is also a contest on Xbox where one winner will receive $2,500 to attend a music event of their choice. Scroll down for the full details of the contest and vehicle debut event.

Reminder: Come hang out with Autoblog and the 2016 Mazda MX-5 Miata on Tuesday, May 19

Do you love chilidogs, French fries, meeting new friends, and the world's most popular convertible? Do you live in Southeast Michigan? Do you like lists of questions? If you answered "yes" to any but the last of those, we'd like to invite you to a little get-together we're hosting next week. Driving impressions are still under embargo for the US-spec 2016 Mazda MX-5 Miata, but somehow we've conned convinced company PR reps to show the car to you, Joe Public Autoblog Reader. We're enthused about telling you more about the ND Miata, but before we do we'd love to share a Coke and talk about cars. Here's the skinny. A group of Autobloggers will be hanging out at the Athens Coney Island, in Royal Oak, MI, next Tuesday, May 19. We'll have the car on display from 5:00 PM to 8:00 PM, and we'd love to see you. If you're a Miata owner, we'd also love to for you to bring your car along for the party. The more convertibles the better (just be prepared to have your picture taken). Go ahead and set your navi for Athens – 32657 Woodward Ave., Royal Oak, MI 48073 ­– and we'll look forward to seeing you Tuesday. Mazda Geeks unite. Related Video: