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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

2019 Mazda6 Skyactiv-D diesel caught in spy photos

We get it – we're a little sick of getting a few years of assurances that Mazda's much-anticipated diesel engine is just around the corner. First, it was going to go in the 2014 Mazda6, then it was delayed. More recently, Mazda told us it'd first land in the CX-5 – and in fact, there's a part of the Mazda USA website devoted to the diesel crossover, which makes it seem more legitimate than previous pronouncements. But the fact of the matter is, there's some unforeseen hiccup in the government approval process for this engine, likely centered around emissions standards, and it seems to be dragging on. But this Mazda6 was spotted at an EPA facility in Michigan, which gives us some hope that perhaps the company is rounding the final base on the approval process. It looks very much like an American-spec Mazda6 to our eyes ... except for the strange, possibly temporary exhaust outlets, which might be required for EPA testing. The rear looks like a current-look car, rather than the revised 2018 styling that will get the 2.5-liter turbocharged gas engine. Since the Mazda6 was originally supposed to get the Skyactiv-D engine, we can only assume that if it's at an EPA facility, Mazda is hoping to bring it to market here – likely sometime after the CX-5 goes on sale. If Mazda can get approval, it'll be another point of differentiation between the Mazda6 and its competitors – there's no currently-approved diesel sedan that's a direct match. The smaller Cruze and larger, more expensive offerings from BMW and Jaguar are about it. The fuel economy guide (PDF) produced by the EPA back in late 2017 lists both the CX-5 and the Mazda6 as having diesel engines, but neither are rated, and as we know at this point, neither are on sale or have an official timeline for doing so. We can assume anything with an application in progress made it on the list, whether approval would be granted or not. It seems unlikely at this point that Mazda would abandon the Skyactiv-D in America. It's a solid part of their strategy, although a product roadmap released a few months ago shows that Mazda expects diesel sales globally to taper off after 2020, to be supplanted by plug-in gas hybrid, EV, and fuel cell vehicles. But between now and about 2030, pure diesel cars are expected to be a small but significant portion of Mazda's product mix. We hope this means we'll see the CX-5 emerge from the approval process and hit dealer lots soon, to be followed by the 6.

Mazda6 diesel may finally launch this year according to CARB certification

For close to a decade, Mazda said it would bring its latest generation of diesel engine, Skyactiv-D, to the United States. And for most of that time, it said that engine would appear in the Mazda6. Last year Mazda finally brought us the engine in the CX-5, and it looks like this year, the 6 will finally get it, too. This seems to be the case based on a CARB certification posted on January 31 specifically for the midsize family sedan. The CX-5, in both front-wheel- and all-wheel-drive variants, is listed in a different certification, so it's not a case of a blanket certification for every vehicle the engine could appear in this year. As expected, the document lists the 6 as having a 2.2-liter turbocharged engine with a six-speed automatic, though it doesn't say whether the model is front-wheel-drive or all-wheel. Either is certainly possible, since all-wheel drive, in particular with the diesel, is available in overseas Mazda6s. Like in the CX-5, the engine will probably make 168 horsepower and 290 pound-feet of torque. While this certification tells us the diesel 6 will probably launch this year as a 2021 model, we're left to estimate the reveal date. Midway through the year, or possibly at the start of the next auto show cycle would seem likely, which would coincide with a model year update. Mazda has stated it will only be offered on the top-tier Signature trim, which starts at $36,345 with the standard turbocharged gasoline 4-cylinder. Looking at the price difference between a turbocharged Mazda CX-5 Signature with all-wheel-drive and the diesel CX-5, the price difference is about $4,000, so it would seem reasonable to expect the Mazda6 diesel to ring in at about $40,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.