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Mazdaspeed3 concept tipped for Frankfurt debut

The last quarter of 2015 could be a big one for Mazda as a report has emerged from Australia claiming that the company will come to the Frankfurt Motor Show in September with a near-production concept of the third-generation Mazdaspeed3, while a second-generation CX-9 will be shown a few months later in Los Angeles. Motoring.com.au ran the initial report, and although the news seems plausible, the outlet doesn't provide sources for either piece of news. Likewise, our friends at Mazda USA refused to comment on "speculation." Speculation it may be, but it's surely tantalizing considering the recent popularity of both the hot hatch and three-row crossover segments. According to the Aussies, the concept Speed3 will quickly evolve into a production model, which will launch alongside a mid-cycle refresh for the current 3. A turbocharged 2.5-liter will spit out 295 horsepower, and could have all-wheel drive. Even if only the front axle is doing the work, the MS3 will easily be able to stand toe-to-toe with hotter half of the segment based on output alone. As for the more mundane offerings, Motoring reports the long-in-the-tooth CX-9 will get a replacement in LA, although it doesn't offer much in the way of details beyond that. It should be interesting to see how the company's Skyactiv philosophy will be implemented on such a large vehicle. Perhaps the biggest surprise from the Australian report, though, are the outlet's reports on the CX-7, which will return sporting a third row of seats after its larger sibling debuts. That'd give Mazda a versatile lineup of four crossovers, with the sub-compact CX-3, the compact CX-5, the midsize, seven-passenger CX-7 and the fullsize CX-9. As we weren't able to confirm any of this with Mazda, we'd still warn that this news should be ingested with grains of salt. Still, it looks like the company could be set to make some waves in the first two shows of the upcoming auto show season.

2015 Mazda3 shows its shape

Mazda's new Kodo design language is set to quickly spread across the automaker's entire lineup, judging by these spy shots of the next-generation Mazda3 that show some very familiar styling cues. No matter, we're impressed with what Mazda has done on the CX-5 crossover and Mazda6 sedan in terms of design, and we're happy to see the C-segment hatchback ditching the smile-for-a-mile Nagare design.
It's unclear what sort of architecture is found below the new Mazda3 - our spy shooters suggest that the car could simply be using a heavily massaged version of the Ford C1 platform found under the current car. Our best guess is that it's actually a reworked version of the platform used in the CX-5 crossover, however, chocked full of weight-saving Skyactiv technologies. After all, the CX-5 plays in the compact CUV segment, and those vehicles are commonly based on C-segment platforms. And besides, there's probably some economic savings at work with the new chassis - both in terms of fuel efficiency and economies of scale. Still, no one is totally certain what lies under all that black-and-white paper at the moment.
The new Mazda3 is targeted to arrive for the 2015 model year, meaning we could see a final production car debut as early as this year. We expect the hatch you see here to debut along with a traditional four-door sedan, and unless we hear otherwise, we don't doubt that a Mazdaspeed version will be far behind.

Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.