2003 Mazda Protege5 Base Hatchback 4-door 2.0l on 2040-cars

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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda 787B and Vision Gran Turismo tower over Goodwood in 131-foot sculpture

Mazda is being honored at the 2015 Goodwood Festival of Speed by getting the space to create the event's annual sculpture outside Goodwood House. Given this year's theme of "Flat-out and fearless: racing on the edge," the Japanese automaker is showing off two of its racers at the very top of an intertwined spire that rises over 131 feet above the motoring event. The statue's design is the work of artist Gerry Judah, and it's made from over 132 tons of steel, including 418 beams, towering over the event. A Mazda 787B, the only Japanese car to ever score an overall victory at the 24 Hours of Le Mans, and the company's LM55 Vision Gran Turismo concept are featured at the very top. Spectators can certainly get a good view of the racers, too, because the sculpture twists to actually hang the cars above visitors. "Gerry has faithfully expressed our brand in a striking and beautiful structure that is clearly Kodo. There is a lightness and strength to the sculpture, yet it gives the cars movement and energy," said Ikuo Maeda, the General Manager of the Design Division at Mazda, in the announcement about the statue. Each year, Goodwood selects an automaker to create an artistic piece with the brand's vehicles outside of the estate's manor. Mazda shares some very prestigious company in being picked, too. Often rising high into the sky, in the past we've seen outstanding work from Audi, Alfa Romeo, Jaguar, and Porsche. Goodwood celebrates Mazda's motorsport heritage Mazda is the subject of the central feature at the 2015 Goodwood Festival of Speed Immense sculpture features Le Mans-winning Mazda 787B and LM55 virtual racer Goodwood / Leverkusen, 25 June 2015. Mazda's racing heritage is the centre of attention at this year's Goodwood Festival of Speed. The central feature of the annual motoring event is a spectacular 40-metre high sculpture in front of Goodwood House featuring two Mazda racers bursting into the sky on a twisting track of steel beams. Inspired by Mazda's KODO – Soul of Motion design, the creation of artist Gerry Judah conveys a grace and agility that disguises the complexity of the installation, which is made from 120 tonnes of steel. Each of the 418 steel beams is stacked at a different angle, curling the structure so that the cars at the top actually hang over the spectators below.

2016 Mazda MX-5 Miata a knight in white satin

We're not going to lie to you. The reason you're seeing the fourth-generation Mazda MX-5 Miata on these pages again is solely because this is the first time we're seeing the roadster displayed in a color other than the ruby shade it was first shown in. Okay, okay, so this is the first time the Miata is being displayed at a North American auto show other than SEMA, and we'd say that this is the first time Mazda is showing a US-spec model, but clearly this is a right-hand-drive car. Either way, there's still not much to it yet, especially since Mazda is still withholding power and performance figures.
As expected, the ND Miata, as it is already known among the cognoscenti, will receive a 2.0-liter Skyactiv four-cylinder and the buyer's choice of a six-speed manual or a six-speed automatic here in the US. The 1.5-liter model engine that had been linked to the car back in the rumormill stage will not make it to our showrooms.
Preliminary specifications still show the Miata measuring just 154.1 inches in length overall, with an increased track width to 68.1 inches and a low, low overall height of 49.0 inches. Despite the larger-displacement engine and its presumably heavier weight, Mazda is still claiming ideal 50:50 weight distribution and a weight loss of over 220 pounds versus today's NC generation. All of which sounds like the Miata has the right ingredients to make good on its promised Jinba Ittai ("rider and horse as one") driving experience.