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Mazda builds 1 millionth MX-5

Mazda produced its 1 millionth MX-5 Miata on April 22. Known alternately as the Miata, the Mazda Roadster, or the Eunos Roadster, the MX-5 has long held the record as the best-selling open-top two-seat sports car. It topped half a million at the turn of the millennium, and hit 800,000 less than a decade ago. The MX-5 recently entered its fourth generation over 27 years, which only promises to drive that record number higher. While it's not one of the most prolific automobiles in history – Ford has made over 34 million F-Series pickups and Toyota produced over 40 million Corollas – the Miata stands as a rather notable exception among niche performance vehicles. Related Video: Mazda Produces One-Millionth Mazda MX-5 HIROSHIMA, Japan—Mazda Motor Corporation announced today that production of the Mazda MX-5 (Mazda Roadster in Japan) reached one million units on April 22, 2016. The milestone figure was achieved over 27 years, with mass-production of the MX-5 starting at Ujina Plant No. 1 in Hiroshima in April 1989. "From the first generation through to today's fourth-generation model, the reason we have been able to continue selling the MX-5 all these years is due to the strong support of fans around the world," said Masamichi Kogai, Representative Director, President and CEO. "Mazda was founded in Hiroshima 96 years ago, and as we move toward our centennial year we will continue offering customers the joy of driving with this model, which has become a symbol of our brand. Mazda aims to create a special bond with customers and become a 'one-and-only' brand they will choose again and again." As a way of expressing thanks to MX-5 fans and owners, the One-Millionth MX-5 will be displayed at fan events in Japan and around the world. The tour begins on May 3 at the Hiroshima Flower Festival where the car will participate in the Flower Parade. The MX-5 is a symbol of Mazda's car-making philosophy and tireless pursuit of driving pleasure. Since its debut in 1989, the model has consistently offered driving fun that can only be experienced in a lightweight sports car and won the admiration of people from various countries, cultures and age groups. The MX-5 is also critically acclaimed, with over 200 awards from around the globe to its name. The fourth-generation model released last year has won a string of awards, including 2015-2016 Car of the Year Japan, World Car of the Year and World Car Design of the Year 2016.

Premium design and diesels: Mazda may be the next VW

At the Chicago Auto Show, we had a chance to sit down with Jacob Brown, a Mazda PR representative, and Jacques Flynn, a lead exterior designer at the company, to talk about design and where the company is going. One of the themes of our discussion was the company's desire to move its lineup toward a more premium, upscale feel and image – both in terms of vehicle design and powertrains. We realized the company may be looking to take a page from Volkswagen's American playbook, positioning itself as a prime purveyor of affordable, upscale – and most importantly, fun to drive – automobiles. In the case of design, Flynn talked about how Mazda's KODO design language is going to evolve; that the goal is to simplify and refine the look. We discussed the CX-5 as an example of this evolution. Flynn pointed out that the goal was to add more refinement and simplicity, and showed how Mazda achieved this on the CX-5 by straightening the curves from the previous model to give it more visual length and a more taut shape. The grille also was given more depth and detailing, which isn't simplified per se, but does provide a more premium look. View 9 Photos Mazda's upcoming diesel engines are another piece to Mazda's premium puzzle. The company will finally offer a diesel on the CX-5. While Mazda planned not to use urea-injection, it finally resorted to the system so the engine could both meet performance benchmarks and emissions standards. In addition to the efficiency of the engine, Brown said that diesel engines have a premium nature for buyers. This is due in part to the luxury automakers that mainly offer them in the US, such as BMW and Mercedes-Benz, and to the fact that the technology will add some cost to the product. If all of this sounds familiar, it's because you know these characteristics used to describe Volkswagen: a company known for upscale, affordable cars, providing great driving dynamics – and formerly, for efficient and fun-to-drive TDI diesel engines. While we didn't touch on the driving experience of modern Mazdas in our interview, you can simply look at any of our reviews to see that we generally like what the company builds. The only downside is that we may have to wait a while for some models, and others may never show up here. Brown and Flynn both said that the Mazda2 is unlikely to be offered in the US as anything other than the Toyota Yaris iA, since it's hard to convince people that a subcompact is premium. No surprise there.

The redesigned 2019 Mazda3 moves way upscale

Mazda didn't lie — the 2019 Mazda3 is a gently reworked production version of the Kai concept shown at last year's Tokyo Auto Show. In hatchback and sedan forms, you'll still quickly peg this a Mazda3. The dimensions barely change: The wheelbase grows by an inch, but the hatchback width and length carry over, while height decreases by an inch; the sedan is the same width but 3.2 inches longer and 0.7 inches lower. Nevertheless, the look and details have evolved throughout, yielding a much more potent and piercing hatchback, and a more sophisticated, accomplished sedan. Instead of using hard shoulder and swage lines to "draw" contour onto a flat profile, Mazda designed a car with contours that create real shoulders and hips. Shedding the illusion of surface depth for reality redefines the look and presence of the Mazda3. The new model erases the hash of lines and embossed panels in back of the current car so that the S-curved hatch has only its shutline for framing. After that, the highlights enhance the theme. On either side of the larger grille, single-lens headlamps get new accents; instead of a just plain silver bar, streaks of amber turn signals decorate the more dimensional units. The contoured taillamp housing holds highly structured, highly embellished twin circles that probably look even more sinister at night. On the sedan, those naughty taillights are surrounded by a refined rear valance with a more angled, muscular lip along the trailing edge. It's the same inside, a design based on results of Mazda's in-depth studies of human mechanics. The flatter instrument panel stresses clean lines along the horizontal. Trimmer steering wheel spokes with silver buttons line up with the central span across the dash housing the climate control buttons and vents. The new shift panel sits higher and more forward, making it easier for the driver to move a hand from the steering wheel to the lever. To raise perceived luxury, the center tunnel trim is a clear layer laid over a laser-engraved black layer, said to produce a "look of deep transparency," and similar to the effect found on the new BMW X5 and X7. The cupholders are now in front of the shifters, and the armrest is longer. There's no mention of that digital gauge cluster that leaked earlier this year, though. Buyers who opt for fabric will get a new "Greige" hue, a mix of gray and beige. Mazda designed a new leather grain with creases of varying depths and shapes depending on where it's placed.