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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

2016 Mazda6 and CX-5 see gentle price hike

Mazda has modestly updated the Mazda6 and CX-5 for the 2016 model year, and the company just announced revised pricing for the pair. The vehicles cost a little more now, but buyers also get additional features and an improved look. When it comes to the 2016 Mazda6, the already attractive sedan wears a revised look up front with more chrome and a redesigned cabin with a new instrument layout and seven-inch infotainment system on most models. Mechanically, things carry over with a 2.5-liter four-cylinder making 184 horsepower and 185 pound-feet and either a six-speed manual or automatic gearbox depending on trim. The base Sport trim with a six-speed manual gearbox costs $305 more than it did in 2015, and starts at $21,495*, plus an $820 destination charge on all models. Upgrading to the automatic gearbox at $22,995 also adds the revised infotainment system and reverse camera. Prices top out at $30,195 for the Grand Touring, which is $300 more than last year. All of the other versions see a $100 year-over-year increase. LED headlights are standard on the Grand Touring, but they can be added to the Touring through the Touring Technology package for $1,675. The 2016 CX-5 sees light exterior upgrades and similar interior improvements as the Mazda6, including the improved infotainment system for some trims. Pricing rings up for $250 more than last year, except the all-wheel drive Sport trim at just an extra $50. The cheapest CX-5 is the front-wheel Sport with a manual gearbox and 2.0-liter four-cylinder with 155 hp and 150 lb-ft, and it costs $21,795. All other models combine a 2.5-liter four-cylinder with 184 hp and 185 lb-ft with a six-speed automatic. Prices go all the way up to $29,470 for a CX-5 Grand Touring with all-wheel drive. There's a new i-Activesense package for the Grand Touring for $1,500, as well, that adds safety sensors and radar cruise control, but it can only be combined with the Grand Touring Technology Package for $1,505 with navigation and LED headlights. 2016 Mazda6 Pricing Announced IRVINE, Calif. (February 9, 2015) – Mazda North American Operations (MNAO) today announced pricing for its refreshed 2016 Mazda6 midsize sedan lineup. The 2016 Mazda6 is available in three trim levels – Sport, Touring and Grand Touring – and is equipped with the SKYACTIV-G 2.5-liter gasoline engine. There are a number of enhancements for 2016 including bold changes to the shape of the instrument panel and floor console giving the interior a fresh new look.

Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.