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Mazda has right mix to chase 120,000 more US sales

The Mazda MX-5 Miata was named to Car and Driver magazine's Ten Best list for the eighth year in a row and for the fourteenth time overall. The CX-5 tops or comes in as runner-up on every AOL Autos staff poll we take on compact crossovers. The Mazda3 is a perennial favorite among auto critics. That's three clear, unquestioned winners in the Mazda showroom. So, why does Mazda seem to struggle sometimes for recognition and clarity in the marketplace?
For that, I chatted with Mazda North American Operations President, Jim O'Sullivan, who has run the outfit since 2003. O'Sullivan, a former Ford sales and marketing executive who came to Mazda from Dearborn, MI when Ford owned a controlling stake in Mazda, is one of the quieter, but very menchy, leaders in the industry whose longevity in the job speaks to the stability of Mazda.

Mazda MX-5 Miata Cup racecar priced at $53,000

The 2016 Global MX-5 Cup is one of very few internationally competitive racing series that the average person can imagine (or afford) getting into. The ready-to-race Miatas are available to order now for $53,000 and deliveries are set to begin later this year. The first one is actually already on track as a pace car at Mazda Raceway Laguna Seca. With competition planned in North America, Europe, and Asia, all of the cup cars are identically prepared to emphasize drivers' skill rather than their bank account. The full list of Cup components hasn't been announced yet, but the roll cage and stripped interior are obvious. The 2.0-liter SkyActiv four-cylinder is still under the hood, too. The Global MX-5 Cup will also offer competitors big rewards, including a $200,000 scholarship for the season champion to move another rung up the motorsports ladder. In addition, Mazda will bring together the top racers from across the world to Laguna Seca to crown a series world title holder in a finale event. That winner will get a test In Mazda's prototype from the IMSA Weathertech SportsCar Championship. For now, Mazda is giving first priority to buyers planning to compete in its series. In the future, buyers of MX-5 Cup cars have other competition options, being eligible for some classes in Sports Car Club of America and National Auto Sport Association racing. Related Video: Mazda Announces Global MX-5 Cup Race Car Pricing - Initial Orders Being Accepted for the $53,000 Ready-to-Race 2016 MX-5 Miata - Oct 1, 2015 IRVINE, Calif., Oct. 1, 2015 /PRNewswire/ -- The Mazda MX-5 Miata is the most road-raced production car in the world. The reason is simple - great performance at an affordable price. The new Global Mazda MX-5 Cup race car follows that formula, and will be Mazda Motorsports' first-ever ready-to-race MX-5 Miata. The new race car will be available at the special introductory price of $53,000. The race car ordering process begins on www.MazdaMotorsports.com with first deliveries scheduled to begin later this year. 2016 Global Mazda MX-5 Cup Race Cars Having a turnkey, ready-to-race car removes the effort of engineering and costs of fabrication, enabling the racer to focus on racing. All racers can purchase identically-built race cars so that driving talent will be the number one determining factor for on-track performance, rather than budget, engineering capability or fabrication skills.

Lexus, Mazda win KBB 5-Year Cost To Own Awards

We focus a lot on what new cars are like to drive, but it's difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it's impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period.
At the tippy top of the list are Mazda and Lexus, with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It's interesting to note, though, that not a single Mazda won its segment in this year's awards.
General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV. The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand (Corolla, Prius C and Tacoma) and Lexus (LS and RX).