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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mazda3 celebrates 10 happy years

Mazda is on the cusp of unveiling an all-new Mazda3, but the compact will mark an important milestone before that happens. The very first Mazda3 rolled off of the assembly line on June 25, 2003. A decade later, the little car has snagged some 136 awards. The first generation sold 2.2 million units over the span of six years, and the second has smiled its way into the hearts of 1.4 million buyers since 2009. Mazda notes the machine even took the honor of being the top-selling passenger car in Australia in 2011 and 2012.
So, what will the future bring? The Japanese automaker is keeping the details to itself for the moment. From the spy photos we've seen, it looks as if the new design will fall under the company's new Kodo design philosophy. That same language brought us the perilously sexy Mazda6, and the new Mazda3 should be no less attractive. You can check out those photos here.
You can also read the full press release on the compact's 10-year anniversary below.

Mazda recalls Takata airbags in B-Series

The Basics: Mazda will recall 19,000 examples of the 2004–2006 B-Series pickup. The Problem: The pickups contain Takata-sourced driver's side airbag inflators that could rupture in a crash. The spray of metal shrapnel could injure or even kill occupants. Injuries/Deaths: None reported in the Mazda pickups. However, a rupturing airbag inflator killed the driver in a Ford Ranger, which is identical to the B-Series. The Fix: Mazda will replace the driver's side inflator. If You Own One: Mazda plans to notify affected owners as soon as dealers have the replacement parts. More Information: Mazda already recalled 442,266 driver's side Takata inflators and 416,475 of them on the passenger's side. The affected models included the 2003-2008 Mazda6, 2004-2006 B-Series, 2006-2007 Mazdaspeed6, 2004-2008 RX-8, and some examples of the 2004 MPV. Ford also issued an expanded safety campaign for 391,394 examples of the 2004-2006 Ranger. Related Video: Mazda Announces Recall On B-Series Vehicles With Takata Driver-Side Frontal Airbag Inflators WASHINGTON, DC (February 1, 2016) – Mazda has decided to recall all 2004–2006 model year B-Series Trucks with Takata driver-side frontal air bag inflators. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. There have been no reports of accidents or injuries on the Mazda-badged vehicles subject to this recall. Model Year 2007-2009 B-Series Trucks with Takata passenger-side frontal air bag inflators are part of a previous recall. Approximately 19,000 vehicles are affected in the U.S., Puerto Rico and Saipan. Below is a summary of Mazda models with a passenger- and/or driver-side front Takata air bag inflators currently being recalled. Total Number of Driver's frontal air bag inflator - 442,266 Total Number of Passenger's frontal air bag inflator - 416,475 2003-2008 Mazda6 2004-2006 B-Series 2006-2007 Mazdaspeed6 2004-2008 RX-8 (All Driver-side / Certain Passenger-side) 2004 MPV (Certain Vins only. Click here to see if your vehicle is included.) Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.