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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Mazda returns to rotary with RX-Vision Concept, crowd goes wild

Rotary! Forget everything for a second. Ignore the sleek styling, formed-by-wind sheetmetal, outrageously rear-drive proportions, and general ridiculousness of the sideview mirrors. And please be so kind as to ignore the poorly lit photos here – Mazda has a thing for drama. Concentrate instead on one fantastic phrase from the concept car press release: "next-generation Skyactiv-R rotary engine." The crowd here in Tokyo was downright frothing to get a look at the new concept car – hoping to catch a glimpse of the first evolutionary stage for a RX-9 sports car. The critical factor in that effort is of course the rotary engine. Mazda says that, while production of the powerplant is "on hold," the company has "never stopped research and development towards the rotary engine." The fact that the company has named the new engine gives us great hope that it exists in reality, and will be available for sale at some future date. The devil is in the details though, and there are precious few available at the Mazda stand. Other than a brief history lesson about Mazda's racing heritage, and fuzzy-vision talk about the future, we only have expectations to feed on. Oh, there's also a tiny press release, below. Related Video: HIROSHIMA, Japan—Mazda Motor Corporation unveiled the rotary-powered Mazda RX-VISION sports car concept at the Tokyo Motor Show*1 today. The rotary engine is a symbol of the company's "never-stop-challenging" spirit. RX-VISION represents a vision of the future that Mazda hopes to one day make into reality; a front-engine, rear-wheel drive sports car with exquisite, KODO design-based proportions only Mazda could envision, and powered by the next-generation SKYACTIV-R rotary engine. Rotary engines feature a unique construction, generating power through the rotational motion of a triangular rotor. Overcoming numerous technical difficulties, Mazda succeeded in commercializing the rotary engine, fitting it in the Cosmo Sport (known as Mazda 110S overseas) in 1967. As the only automaker to mass-produce the rotary engine, Mazda continued efforts to improve power output, fuel economy and durability, and in 1991 took overall victory at 24 Hours of Le Mans with a rotary engine-powered race car. Over the years, the rotary engine has come to symbolize Mazda's creativity and tireless endeavor in the face of difficult challenges. While mass production is currently on hold, Mazda has never stopped research and development efforts towards the rotary engine.

Mazda halts Mazda3 sales for fuel tank problem

Mazda is issuing a stop sale and recall on 14,406 examples of the 2015-2016 Mazda3 in the US with build dates between May 21, 2015, and August 24, 2015, due to a possible fuel leak. There are no reports or accidents or injuries from this problem. According to the company, a defective fuel shut-off valve can allow gasoline to move from the tank and fill the charcoal emissions canister. If it gets too full, there can be a leak, which obviously carries the risk of a possible fire. The engine might stall, as well. Affected owners will be notified to bring their Mazda3 in "as soon as possible." Dealers will inspect the vehicles, and if a problem is found, the fuel tank and charcoal emissions canister will be replaced. During the downtime, customers will get a free rental or loaner car, as well. Those who are particularly concerned can also call Mazda roadside assistance to have their vehicle delivered for the check and possible repair. Related Video: Mazda Issues Stop Sale and Stop Delivery for Mazda3 Fuel Tank Recall WASHINGTON, DC (October 2, 2015) – Mazda Motor Corporation will conduct a Safety and Emission Recall Campaign for certain 2015-2016 Mazda3 vehicles (built from May 21, 2015 through August 24, 2015), which could have a safety-related problem. A defect in the fuel shut-off valve may allow fuel to flow from the fuel tank into the charcoal emissions canister. With this condition, the check engine light may illuminate, and if the fuel exceeds the canister capacity, fuel leakage could occur, increasing the risk of a fire and/or engine stalling. Approximately 14,270 vehicles in the U.S. and 136 vehicles in Puerto Rico are affected. Owners of subject vehicles will be notified by mail in early October. They will be informed to bring their vehicle to the nearest Mazda dealer as soon as possible. Dealers will inspect the fuel tank to determine if the defect exists on the vehicle. If the defect exists, the dealer will replace the fuel tank and charcoal canister at no cost to the customer. A rental or loaner vehicle will be provided at no cost to the owner, until the vehicle is repaired for this concern. If there are no concerns, the vehicle will be returned to the customer. Should a customer not want to drive the vehicle to the dealership, they may contact Mazda's 24-hour Roadside Assistance service at 800-866-1998 and have the vehicle picked up and delivered to the dealership. There have been no reports of accidents or injury related to this issue.