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Mazda CX-5, Mazda6 and Mazda3 could stall due to software glitch

Mazda is recalling 262,220 vehicles due to a software error that could cause the engine to unexpectedly stall out. The recall affects 2018-2019 CX-5 crossovers, 2018-2019 Mazda6 sedans and 2019 Mazda3 models.  According to NHTSA recall No. 19V497000, which was filed June 27, a programming issue in the powertrain control module (PCM) on select Mazda vehicles could cause the engine to shut down. More specifically, "the software controlling the hydraulic valve clearance adjuster may operate improperly when transitioning from cylinder deactivation to full cylinder activation modes." This could potentially cause the intake valve rocker arm to come out of position and hit something else in the engine. If this occurs, the engine could misfire, the engine could lose power, and the Malfunction Indicator Light would be triggered. The recall affects 143,004 2018 CX-5s, 81,236 2019 CX-5s, 18,295 2018 Mazda6s, 2,551 2019 Mazda6s, and 17,134 Mazda3s. Some cars from those model years received the improved software at the factory and won't be affected by the recall. Although the first report of a related issue was chronicled in January 31, 2018, no injuries tied to the problems have been reported. Mazda is expected to start its recall on or before August 26, 2019, and will reprogram the PCM with improved hydraulic valve adjustment control programming for free. Contact Mazda at 1-800-222-5500, reference No. 3719F, for more information.

Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

Mazda mulling furniture, designer goods in bid to command higher prices

Brands like Porsche and Ferrari make a mint every year by selling branded lifestyle goods like shoes, hats and even wilder items. Bugatti takes things to the extremes with things like its $84,000 belt buckle. These products not only make their respective companies some extra money, but they reaffirm their high-end design aspirations to wealthy buyers. However, the next firm possibly dipping its toe into this upscale pool is a bit more mass-market - Mazda.
That's right. The Japanese automaker best known among enthusiasts for its segment-defining Miata and rotary engines is considering its own line of luxury goods in the coming years called Mazda Design. The project is the brainchild of styling boss Ikuo Maeda, and according to Automotive News, he has backing from company CEO Masamichi Kogai. Although the green light isn't quite on yet, Maeda is already brainstorming. "Not only furniture, but I'd like to build a Mazda Design brand. That's my dream," he said to Automotive News.
The possible project is just one aspect of Mazda's move to become a near-premium brand. According to Automotive News, it wants to see higher transaction prices partially by offering more stylish design than its rivals. Launching a line of luxury goods is meant to communicate this new focus to customers.