Black Convertible Mazda Miata on 2040-cars

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Mazda keeping non-hybrid, non-electric Skyactiv strategy

Mazda still thinks that it can buck the trend of adding those fancy batteries and electric motors to its cars. At least for a little while longer. Hopefully. Speaking to Auto Express recently, Mazda's European boss, Jeff Guyton, said that he expects his company's cars to be able to get a lot more efficient without resorting to any of that fancy electrification stuff. "I think there's at least 20-30 percent better fuel economy by the end of the decade," he said. He said that he expected to get to Europe's low target of 95 grams of CO2 per kilometer, "without any significant deployment of electrical drive." This part is all in line with Mazda's long-term Skyactiv strategy, as laid out back in 2011 and first mentioned publicly in 2010. Remember, this is the company that once proudly proclaimed, "Not Electric. Not Hybrid. Not A Drag To Drive." As explained back in 2011, Mazda hopes to wait until other automakers have done all of the heavy lifting on developing plug-in and hybrid tech so that when Mazda enters the market, things will be cheaper. Of course, Mazda has been quietly testing all-electric vehicles and Guyton said that there may be an Mazda EV at some point. "We are interested in electric technology and it will be in the distant future when it will be quite important," he told AE. "But we think it will take some time to be commercially attractive without tax payer-funded incentives." How much of a delay? Well, there is a gas-electric Mazda 3 hybrid available in Japan that uses some powertrain parts from the Toyota Prius, and we all know that the Prius has been around for ages. Maybe in 2025, Mazda will come out with a Leaf-based Mazda 2. Related Video: Green Mazda Fuel Efficiency Electric Hybrid skyactiv mazda skyactiv

Mazda previews 2016 Miata Global MX-5 Cup racer

At this point, we all know that the Mazda MX-5 Miata is a highly capable racing platform. Mazda even claims that the car is the most road-raced model in the world. Fittingly, then, the Japanese brand is making a huge announcement about the future of motorsport for its next-generation convertible. The MX-5 Cup is going worldwide in 2016 as the MX-5 Global Cup, and all of the racers are getting behind the wheel of the upcoming fourth-gen Miata, similar to the gorgeous redhead pictured above.
"It has long been our goal to see Mazda fans around the world competing in identical MX-5s, and the launch of the 2016 MX-5 Miata is the perfect time to make this goal a reality," said Masahiro Moro, Managing Executive Officer in charge of Global Sales, Marketing and Customer Service for Mazda in the company's announcement.
The racing version makes its grand debut at this year's SEMA show, although at the moment it's really more of a concept. Mazda confirms that the racer uses the 2.0-liter SkyActiv four-cylinder, but the other important parts like tires, suspension and safety equipment are not yet determined. The cars "will be sold ready to race from a single supplier," according to automaker's announcement for the series.

The 2020 Mazda CX-30 will start at $22,945 with 2.5L power

We saw the CX-30 debut in Geneva earlier this year, and now Mazda has made its U.S. specification and pricing official. To get right down to it, the new crossover that splits the small end of the company’s crossover lineup will start at $22,945. We also have some solid information about spec and trim levels for our market, with some notable differences to how it can be equipped in Europe in particular. For one, like the latest Mazda3, it can only be equipped with a 186 horsepower 2.5-liter engine (naturally-aspirated, to be clear). Europeans can get a range of engines, and our neighbors in Canada and Mexico can get a 2.0-liter gas engine. A six-speed automatic is similarly our only transmission choice. All trims are available with front- or all-wheel drive. No word on whether the (somewhat underwhelming) Skyactiv-D diesel or (rather incredible) Skyactiv-X compression-ignition engines will be available. The materials Mazda provided us ahead of the CX-30Â’s U.S. debut focus heavily on the vehicleÂ’s standard equipment, including the now standard Mazda Connected Services — offering a variety of remote functionality and monitoring via the MyMazda app. Nothing you wouldnÂ’t expect from this sort of connectivity feature, including remote start and lock/unlock, as well as a WiFi hotspot (via Verizon, which is the parent company of Autoblog) and emergency assistance calls. Note that itÂ’s a three-year free trial; after that it becomes a subscription service, with a price weÂ’ll share with you once we learn it. There are four trims for the CX-30. The base model has some decent standard equipment: an 8.8-inch infotainment display, automatic headlights and the standard i-Activsense safety suite including driver inattention alert, radar cruiser control, lane departure warning with lane keeping assist, emergency braking assist and automatic high beams. Notably, blind spot monitoring is not available in the base model; buyers will have to step up to the next trim, Select, to get that safety feature. WeÂ’re disappointed that itÂ’s not standard across the board. So too with Apple CarPlay and Android Auto, also only available on Select and above. The Select trim is $24,945, and provides those features mentioned above as well as leatherette seats, keyless entry and 18-inch wheels. The Preferred trim ($27,245) provides upgraded audio, heated front seats, a power driver seat, a black gloss grille and a SiriusXM trial.