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Mazda zooms into SEMA 2016 with lighter MX-5 Speedster and RF Kuro concepts

It's almost time for the 2016 SEMA aftermarket show again, if you haven't guessed already by the steady parade of early looks at various show cars. Mazda's MX-5 creations are generally a highlight for us, unapologetic Miata junkies that we are. This year's cars should be just as exciting as last year's, one being a revision of last year's Speedster concept and the other based on the brand new, sexy RF retractable targa top model. Both SEMA MX-5s were designed and built in-house at Mazda's Irvine design studio. This year's Speedster is somehow even lighter than before. Mazda carved 100 pounds out of it, making it a staggering 350 pounds less than a production soft top model. It's also been repainted in a color called "White Ether", which we're imagining looks something like the "Blue Ether" paintjob on last year's highly reflective Speedster minus the blue tint. Mazda will probably never sell a roofless Miata or anything this lightweight, but maybe it should. It looks like it'd be a blast to drive at a road course. And then there's the RF Kuro concept, the first RF-based SEMA show car, which is shown in the teaser above. It doesn't seem terribly extreme, to be honest. It's wearing a matte charcoal paint, which explains the "Kuro" moniker – kuro means "charcoal" in Japanese. A set of 17-inch RAYS forged wheels and MX-5 Cup suspension, and that's about it. Not to knock it; the RF is a sexy looking thing as it sits, and Cup suspension should make it handle even more like a go-kart. Of course, both concepts will be fully revealed at the show next month in Las Vegas. Stay tuned for a dose of concept Miata hotness.Related Video:

Subaru, Mazda profits dip; both blame exchange rates

While some larger automakers took a beating on Q4 earnings, some of Japan's smaller operations managed to keep their heads just above water despite currency issues and slumping sales industry-wide. Subaru, which capped off its 11th consecutive year of U.S. sales increases, reported a 42-percent drop in operating profit in the final quarter of 2019; Mazda, which operates on an even smaller scale, saw a 76-percent drop.  Per Automotive News, both companies faced challenges apart from navigating currency exchanges.  Subaru Subaru's 2019 was marred by warranty costs stemming from repairs on high-volume models, including the Impreza and Crosstrek. Despite the drop in profit, company revenues only slid 2.3 percent. The company also says that it has managed to curtail incentive spending, largely thanks to replacement models that needed less help moving out of showrooms.  America remained a bright spot, with 2019 sales volumes increasing by nearly 3 percent over 2018. Subaru is hoping that figure will increase to 4.0 percent in 2020. Subaru's wholesale deliveries also increased in western Europe, but dropped precipitously (28 percent) in the company's home market.  Mazda The smaller Mazda faced similar challenges, but its 2019 lacked some of Subaru's more dramatic bright spots. Worldwide shipments of new vehicles dropped by 8 percent, aiding a revenue decline of 5 percent. Mazda's vehicles remained profitable on a per-unit basis, but only just.  Mazda has been undergoing aggressive cost-cutting measures, but even those were no match for reduced volumes and unattractive currency exchange rates.  Despite these challenges, both companies are keeping their earnings outlooks unchanged. The fourth quarter of 2019 represented the third quarter in both companies' fiscal years, which will end in March.  Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2020 Subaru WRX STI S209 | POV Drive

Mazda marks its 100th anniversary with eight retro-styled limited-edition models

Mazda is turning 100 years old in 2020, and it's commemorating the occasion by releasing eight retro-inspired limited-edition models in its home country of Japan. Some of them might be available in the United States. Cars weren't initially on the company's radar. It started life as a cork manufacturer named Toyo Kogyo, and it branched out into the transportation sector when it introduced a three-wheeled, motorcycle-based pickup called Mazda-Go in 1931. Its first car, the R360, was unveiled in 1960 as a two-door four-seater whose tiny dimensions fell in line with Japan's strict kei regulations. It's the model Mazda's celebratory cars are inspired by. The range of special-edition models includes the CX-3, the CX-30, the CX-5, the CX-8, the Mazda2, the Mazda3, the Mazda6, plus hard- and soft-topped variants of the MX-5 Miata. They all feature an edition-specific white exterior and a burgundy interior, though the Miata and the CX-30 also get a red roof. The 100th Anniversary logo, which combines Mazda's current emblem with Toyo Kogyo's, appears on the wheels and on the front headrests, among other places. White and red was one of the combinations available on upmarket versions of the R360. None of the commemorative cars receive mechanical modifications, which is just as well. Paying homage to the humble R360 (shown in our gallery) would require replacing the Miata's 181-horsepower, 2.0-liter four-cylinder with an air-cooled, 356cc v-twin rated at 16 horsepower. It would need to be mounted in the trunk, too. The full 100th Anniversary range is on sale in Japan, and it will be available through March 2021. Mazda announced availability in other markets, like England, but it hasn't revealed if it will offer its commemorative cars in the United States yet due to "the global crisis." The 500 examples of the head-turning Miata 30th Anniversary introduced in 2019 were spoken for so quickly that the company allocated 143 additional units to our market, so we wouldn't be surprised to see the newest special-edition models land in showrooms in the near future. For context, the United Kingdom will receive 100 examples of the Miata, the CX-30, and the Mazda3. The Mazda6 and the CX-5 might join the roster later on. Pricing information will be published later in 2020. Related Video: