2020 Mazda Mx-5 Miata Rf Club on 2040-cars

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Next-gen Mazda MX-5 Miata mule spied 'Ring testing

Fans of simple, lightweight motoring, rejoice - we now have images of the next-generation Mazda MX-5 Miata undergoing testing at der Nürburgring Nordschleife. Now, to be fair, this isn't some lightly camouflaged example that will give us a great peak of what the next Miata, which will also become the next Alfa Romeo Spider, will look like. This is a mule, with the new bits hidden under a current Miata's body. That doesn't mean there aren't a few scraps of valuable information here, though.
According to our flock of camera-toting spies at the Nürburgring, the next Miata is likely to grow a bit, as new models are wont to do. In particular, it will be longer and wider, and the wheelbase is likely going to be stretched, based on the shape of the wheel wells and doors. Both of those factors will add more space in the cabin.
Those are the big indications provided by these photos, but while the MX-5 might be growing, it's a safe bet based on these images that it, and the (likely pricier) Alfa, will retain the classic, long-hood, short-deck styling that so typifies rear-drive roadsters.

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.

2016 Mazda MX-5 Miata first engine shot revealed

We've dug deep for just about every scrap of 2016 Mazda MX-5 Miata info available out of the car's California reveal celebration, but powertrain particulars have been especially hard to come by. While we still don't have engine specifications, the folks over at Autoweek have scored a nice scoop - the first underhood photos of one of the display cars.
In the image above, the ND-generation Miata is clearly shown to be powered by a Skyactiv inline four-cylinder, as expected, but its displacement remains unclear. The engine is most likely either the 2.0-liter Skyactiv-G engine offered in low-end Mazda3 and CX-5 models or the 2.5-liter Skyactiv-G found in those same vehicles' upper trims. In those iterations, the 2.0-liter generates 155 horsepower and 154 pound-feet of torque, while the larger-displacement engine nets out at 184 hp and 185 lb-ft. There is no sign of a turbocharger, a feature rumored to be fitted to at least one test mule. There has also been previous rumors of a 1.5-liter Skyactiv engine, possibly for overseas markets.
The 2.0-liter strikes us as the most likely scenario, particularly as Mazda has worked diligently to save every gram in the new car, dropping a pledged 100 kilograms (220 pounds) over the current model, even while adding content. It's entirely possible that the alleged turbo car was, in fact, a mule for the Miata's Alfa Romeo sister car, which is expected to have a wholly different powertrain. Or it could simply be a second engine option for an eventual Mazdaspeed variant, perhaps.