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Mazda taps Americas head as CEO to raise game in its biggest market

TOKYO — Mazda has named the head of its Americas operations as its next president and CEO after its current chief steps down in June, as Japan's fifth-largest automaker seeks to boost profitability in North America, its biggest market. The company said on Friday that Masamichi Kogai will step down and be replaced by current vice president Akira Marumoto, who now oversees operations in the Americas. The changes are effective June 26 after Mazda's annual shareholders' meeting. Mazda, which has global annual sales of around 1.6 million vehicles, has enjoyed a run of rising vehicle sales, expanding in markets particularly in North America, which accounts for nearly 30 percent of total sales. But as one of Japan's smaller automakers and a tiny player globally, it faces growing competition in the United States, where market growth has slowed, and where the company's profitability has sagged due to higher discounting and slowing demand for sedans. The maker of the MX-5 Miata roadster and the reputed Skyactiv gasoline engines also faces higher costs to stay competitive in an industry which is being disrupted by new technologies, including self-driving cars and electric vehicles. Marumoto, a 38-year company veteran with a background in engineering who described himself as having a "strict" work ethic and admitted to being "short-tempered" at times, previously led Mazda's corporate planning and product strategy divisions before heading its Americas operations. He said that growing sales and improving profitability in the North American market would be his biggest priority, along with expanding the company's brand image as an innovative car maker. "Given the rapid changes occurring in the auto industry at the moment it's often asked whether a small company like us will be OK," Marumoto, 60, told reporters at a briefing in Tokyo. "But before we even consider this we need to show our strengths, and what makes us different if we want to grow our brand." Kogai, who became Mazda's president and CEO in 2013, will be following the footsteps of his two immediate predecessors who also held the top job for five years each. He will still be with the automaker and become its chairman, the company said. Earlier this year, Mazda announced that it would invest in a new, $1.6 billion plant in the U.S. state of Alabama as a joint venture with Toyota.

Flyin' Miata is building a V8-powered MX-5 ND

It's cold in many parts of the country, but this V8-swapped 2016 Mazda MX-5 Miata that Flyin' Miata is developing has us dreaming about throwing on a parka and taking a very brisk drive. This beast is the product of the talented folks at Flyin' Miata, but we can't get too excited just yet. According to the company's brief Facebook post, this is just a dummy V8, placed under the Miata's hood to confirm fit. Judging by the photo, the engine fits like a glove. "There's still a long way to go before this is a real thing," Flyin' Miata writes, but the company admits everything looks "very promising" so far. The post doesn't mention any details about the estimated specs, but Autoblog reached out to Flyin' Miata for more information about this intriguing build. Keith Tanner, one of the mad scientists who shoehorns V8s into Miatas at the Colorado outfit, told us that Flyin' Miata is looking at both the LS3, which will provide between 430 and 525 hp, and the LT1 which is 460 hp out of the box. A supercharged LT4 is also being considered, but as Tanner put it, "that might be a little nuts" in a car as light as the ND. In any of these engine configurations, Tanner estimates the V8-swapped ND should comfortably be a sub-4 second to 60 mph car. The transmission will be a Tremec T56 Magnum six-speed manual. The suspension, brakes, fuel system, cooling system, and the chassis itself will all be beefed up to handle the power, as per normal FM practice. The one question mark is the rear end, as the ND's existing one simply won't be up to the task of putting that much horsepower to the ground. The 2016 Miata was one of the best cars we drove in 2015, but Flyin' Miata knows how to turn a standard MX-5 into an absolute hotrod with the company's LS3 V8 conversions for earlier models. Imagining the more modern chassis from the latest generation with a massive dollop of more power is an exciting thought. We can't wait to see how this project turns out. Related Video:

Mazda development chief discusses future rotary platform

The switch can again be flicked from "The Rotary Engine is Doomed" to "The Rotary Engine Lives!" Mazda is re-tooling the once nearly forgotten rotary to work as a range extender for hybrid vehicles, with a chance for it to do even more than that. The latest information sounds rather promising for those still holding out a candle for the rotary. Mazda's powertrain development chief, Ichiro Hirose discussed future rotary plans with the Australian Drive at the CX-30 crossover's launch. Hirose told Australia's Drive that Mazda is currently working with a very flexible and efficient rotary hybrid platform that doesn't necessarily come with the heavy emissions and fuel consumption baggage the rotary engine has earlier been saddled with. Hirose calls the rotary-based solution "XEV," referring to its adaptability. "It has the generator function and also it can be used to provide the drive force to give you traction. [...] Because the rotary engine is compact in terms of its packaging size [and] if we should choose to do so we can have the generator, rotary engine and electric motor all in one [driveline] because of the small packaging." The result is an electrified platform that could be made to work as a mild hybrid, series hybrid or a battery electric vehicle with a rotary range extender (if given a plug), depending of the required implementation. It's as if Mazda had a slider to adjust the balance of using a rotary engine and using electric power, to make the platform more of a jack-of-all-trades. Hirose explained: "If you reduce the other way around it could be a pure battery-electric, using really the rotary engine as a range extender and, according to the balance, you can even provide something akin to the series hybrid that is providing the drive force. [...] So, we are looking at a wider coverage and scope. Based on this architecture it allows us to do that, to explore the huge range of applications we can have with the rotary." The platform would also be flexible when it comes to meeting various stringent emissions standards. To be able to sell XEV-based vehicles globally would mean introducing a certain setup for one region and one for another, keeping in mind when the rotary power would kick in and how. While Hirose keeps the question open whether these vehicles would make it for sale in the United States, he says Mazda would be able to make them pass U.S regulations. "I'm just saying that — theoretically — if we were to introduce it in the U.S.