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Mazda RX-9 could be a 400-hp, 2,900-pound coupe due in 2019

Mazda poured fuel on the white-hot rumors of an RX-8 successor with the RX-Vision earlier this year. The long, low rotary-powered coupe was lovely, but as we reported, it wasn't going to happen. But now, there's another chapter in the RX rumormill, and like overnight parts, it's from Japan. Japanese site Holiday Auto claims that Mazda will debut the so-called RX-9 at the 2019 Tokyo Motor Show. But before that happens, the Zoom-Zoom company will preview the production model with a concept at next year's Tokyo Motor Show. 2017 is important, marking 50 years since Felix Wankel had the screwy idea for his eponymous engine and 40 years after the company's first rotary powered car, the Cosmo, hit the market. Exciting as Holiday Auto's report is, the stats on this long-rumored car are better – via Google Translate, the Japanese site claims the RX-9 will use a 1.6-liter, two-rotor Wankel with a single turbocharger. It's good for around 400 horsepower. Holiday Auto isn't exaggerating when it claims the car could have "bike-like acceleration." As with other Mazda products, a low curb weight is key, which is why engineers are targeting a meager 1,300 kilograms (2,866 pounds) for the production model – that weight should be pretty evenly split, too, thanks to a rear transaxle. So yes, the RX-9 will be stupid fast and extremely agile. But it will come at a cost. And by cost, we mean that the RX-9 will start just south of eight million yen. That's $79,641 at today's rates, or enough to purchase about 2.5 RX-8 R3s, the hardcore handling trim of Mazda's last-gen rotary car. And if Mazda follows Nissan's GT-R pricing model, we'll see a six-figure RX-9 by 2025. When it comes to Mazda rotary rumors, grains of salt are a must. That's doubly true when we're talking about a possible concept that won't debut for over a year. But with the RX-Vision, Mazda showed that it hasn't abandoned rotary power, and with 2017 marking a big anniversary for the technology, it seems unlikely that the company will let the date pass without some acknowledgement. A concept car seems like a solid bet. Related Video:

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.

Mazda going back to oval grille with next MX-5 Miata

The original Mazda MX-5 Miata was distinguished by an oval grille - a design trait that gradually evolved into the smiling cat face on the latest model. But Mazda, according to the latest intel, is planning on returning to that oval grille with the new model in the works.
The revised grille will cap a slightly longer form than models past, while still keeping weight down to a minimum. The stretched wheelbase was reportedly adopted in order to meet the requirements of Alfa Romeo, which is jointly developing the new platform together with Mazda for use on a new roadster of its own.
The new Miata is expected to adopt the 1.5-liter Skyactiv four found in the Mazda3, albeit returned to rev higher and deliver more power and torque, mated to either a six-speed manual or automatic. The Alfa version, meanwhile, is expected to use a 1.4-liter turbo four with a dual-clutch transmission. Sources anticipate the new MX-5 to debut first, possibly at the 2015 Chicago Auto Show a little less than a year from now.