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Mazda LM55 Vision Gran Turismo reshapes a winning form [w/video]

In the history of endurance racing, there's only ever been one Japanese automaker to win the famous 24 Hours of Le Mans, and as you might have guessed, that was Mazda in 1991 with the 787B – which was, incidentally, the only one ever to win the race under rotary power, or really anything other than a conventional piston engine. That racing success is something Mazda can be proud about, even over two decades later, and it's a badge of honor the automaker is revisiting with the LM55 prototype you see here. Only instead of unleashing it on the Circuit de la Sarthe – or really any actual race track – the Mazda LM55 Vision Gran Turismo is bound only for PlayStation. The latest addition to the Vision Gran Turismo lineup, the LM55 takes inspiration from the aforementioned 787B but gives it a modern KODO design theme. The result is pretty stunning, taking a more radical approach than the Skyactiv Prototype the company is fielding in the United SportsCar Championship or even the dearly departed, head-turning Furai concept. But unlike that diesel prototype and the Wankel-powered 787B, Mazda hasn't specified any kind of novel powertrain for the LM55, fictitious or otherwise - saying only that it has "advanced drive train technology that offers the epitome of power, efficiency and durability and the result is an exceptional power to weight ratio exceeding that of most cars in its class." Just what that class would be we'll likely never find out, but if you don't have a PS3 loaded with GT6 (or, for that matter, even if you do), you can scope out the virtual action in the slideshow above and the rather Christmas-y video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Mazda LM55 Vision Gran Turismo View 23 Photos News Source: Polyphony Digital Toys/Games Mazda Concept Cars Racing Vehicles Videos Gran Turismo gt6 vision gran turismo

Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.