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Takashi Yamanouchi to retire as Mazda chairman

Takashi Yamanouchi has been with Mazda for a long time. He signed on with the Japanese automaker in April 1967 - one month after graduating from Keio University - and rose through the ranks over the years. By 1996 he was named to the company's board of directors. In 2008 he was named president and CEO, an office he held until 2013, after which he handed over the day-to-day reins to Masamichi Kogai and took up the seat at the head of the board room to serve as the company's chairman. But now, after 47 years working for Mazda, Yamanouchi-san is retiring at the age of 69.
During his tenure as CEO and then as chairman, Yamanouchi was credited with growing Mazda's business despite unfavorable fluctuations in exchange rates, opening the company's first plant in Mexico, and spearheading the development of Mazda's Skyactiv technologies and Kodo design language.
In his place, current vice chairman Seita Kanai will take over as chairman. The changing of the guard will take place after the annual shareholders' meeting on June 24.

Mazda says 83 percent of new cars bear Skyactiv moniker

Mazda's US sales are down a little bit but the company's fuel economy is almost assuredly up. That's because its fuel-saving Skyactiv drivetrain technology is essentially taking over US vehicles sales. To the tune of about five out of every six vehicles sold, at least. While the Japanese automaker's US sales in February fell 2.4 percent from a year earlier, Skyactiv accounted for 83 percent of its sales last month. Most notably, Mazda6 sales jumped 46 percent from a year earlier, while Mazda CX-5 sales were up 72 percent. The company also celebrated the opening of its factory in Salamanca, Mexico, where it will make models such as the Mazda2 and Mazda3. The company is not resting on its fuel-economy laurels either, apparently. In January, it was reported the company is hard at work on its next-generation Skyactiv technology, which will boost fuel efficiency by as much as 30 percent by using diesel-like high compression. As it is, Mazda had the highest fleetwide fuel economy of any major automaker in the US for the 2013 model year with a 27.5 mile per gallon average, according to the Environmental Protection Agency (EPA). Honda came in second with 27 mpg. Check out Mazda's press release below. MAZDA SKYACTIV® TECHNOLOGY SETS RECORDS IN FEBRUARY - Mazda Celebrates Grand Opening of All-New Production Facility in Salamanca, Mexico - IRVINE, Calif., March 3, 2014 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,431 vehicles, representing a decrease of 2.4 percent versus last year. Year-to-date sales through February are down 6.7 percent versus last year, with 43,155 vehicles sold. Key February sales notes: Mazda's SKYACTIV® TECHNOLOGY accounted for 83.2 percent of all vehicle sales during the month of February. This is the largest percentage of Mazdas equipped with SKYACTIV TECHNOLOGY sold in one month, and second-best month of total volume ever with 20,245 vehicles sold. Mazda6 experienced its second-best February since 2008 with 3,945 vehicles sold, representing an increase of 46.0 percent, year-over-year (YOY). February 2014 was CX-5's best month ever with 9,353 vehicles sold, good for an increase of 71.6 percent, YOY. February was one of the most historic months for Mazda as it celebrated the grand opening of its all-new engine and vehicle assembly plant in Salamanca, Mexico.

Mazda2 successor to ride atop shortened CX-5 platform

Mazda, looking to make the most of its new, lightweight Skyactiv vehicle architecture, will allegedly use a version of the CX-5 crossover's platform to underpin its next-generation Mazda2 hatchback, according to a report from Just-Auto.com. Of course, the Mazda2 is a much smaller vehicle than its larger CUV stablemate, so some serious chopping will no doubt be in order when it comes time to engineer the replacement for the company's smallest hatch.
Currently, the CX-5 and the sleek new Mazda6 share many of the same platform components, and this architecture will already be scaled down to support the next-generation Mazda3 sedan and hatchback, which will debut later this year. Just-Auto.com states that all of Mazda's remaining front-wheel-drive vehicles will eventually switch to reworked versions of this Skyactiv platform, including the replacement for the larger CX-9 crossover.
Also of note, Mazda will reportedly be switching to shorter, four-year lifecycles for its vehicles. This means that the newly launched Mazda6 will be replaced for the 2016 calendar year, with a refresh coming sometime in 2014. That said, vehicles with platforms supplied by other automakers (like the upcoming MX-5 Miata replacement that will share its underpinnings with an Alfa Romeo product) will not necessarily follow this four-year rule.