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From Maseratis to rental cars | Autoblog Podcast #511

On this week's podcast, Mike Austin and David Gluckman are in a huddle room (again), because the studio was already taken (again). We talk about the all-wheel-drive Dodge Challenger GT (again), as well as the Jeep Wrangler, Maserati Levante, Miata RF (again), and then David waxes poetic on mediocre rental cars (or similar). The episode wraps up with the traditional doling out of Spend My Money buying advice, with some input from an S2000 owner on advice discussed last time. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast at autoblog dot com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #511 Topics and stories we mention Dodge Challenger GT Jeep Wrangler Unlimited Maserati Levante Mazda MX-5 Miata RF Used cars! Rundown Intro - 00:00 What we're driving - 06:11 Spend My Money - 32:45 Total Duration: 55:30 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Feedback Email – Podcast at Autoblog dot com Review the show on iTunes Podcasts Dodge Jeep Maserati Mazda Nissan mazda mx-5 rf dodge challenger gt

Next-gen Mazda MX-5 could use carbon fiber to cut weight

The current Mazda MX-5 Miata has only been out for a few years, but the automaker is allegedly looking for ways to lighten the next one. According to a report from Autocar, Mazda is looking to carbon fiber to help the next-generation MX-5 cut weight and use a smaller engine. Despite having more safety features, modern amenities, and a stiffer body, the current MX-5 is the same size as the original sports car from 1990 and weighs less than its immediate predecessor. In a recent interview with Autocar, Nobuhiro Yamamoto, head of the Miata program, revealed that the next generation of the Miata will probably stay the same size, but could be even lighter thanks to the utilization of carbon fiber. The current MX-5 uses high-strength steel and aluminum, and Mazda doesn't use carbon fiber in any of its cars. Carbon fiber is expensive to incorporate into road-going vehicles, and so Yamamoto notes that Mazda has been hard at work making it more affordable. A lighter car could result in a smaller engine, Yamamoto said. In the US, the MX-5 comes with a 2.0-liter four-cylinder engine that makes 155 horsepower, while the Japanese and European version comes with a 1.5-liter, 130-hp engine. A smaller engine would make the sports car even lighter. It's unknown at this time if the automaker is collaborating with another automaker or a supplier to make produce carbon fiber, or if it'll make it in-house. There's no word on how much carbon fiber the next MX-5 will wear or how it will affect the sports car's price. Autocar reports that the next MX-5 won't arrive anytime before 2021, which could make the ND MX-5's lifespan an unusually short five years long. With cars getting heavier, it's nice to hear that Mazda is working on finding a way to make its lightweight sports car even lighter. Related Video: News Source: AutocarImage Credit: Mazda Mazda Convertible Coupe Lightweight Vehicles

Goodbye Zoom-Zoom, Driving Matters is Mazda's new slogan [w/video]

Timed with the launch of the 2016 MX-5 Miata, Mazda is now changing gears with its advertising strategy in the US by launching a whole new slogan. The Japanese brand's latest marketing motto takes a much more direct approach than Zoom-Zoom by simply saying Driving Matters. The two-word phrase is meant to make customers believe that a good time behind the wheel can improve their lives. Driving Matters is also supposed to say something about how Mazda engineers vehicles. "Whether it's for safety purposes or for maintaining our 'fun to drive' nature, it all comes down to the fact that driving matters to our customers and it matters to us." Russell Wager, vice president of marketing at Mazda North American Operations, said in the announcement of the new campaign. However, Zoom-Zoom isn't entirely dead, and the words still appear in small print in some of these spots. According to Wager in an interview with Automotive News, the old slogan isn't necessarily understandable to some focus groups. "I'll ask them to explain to me what 'Zoom Zoom' means, and I'll get 6 or 7 different answers. That's what Driving Matters is supposed to address. It's supposed to solidify what 'Zoom Zoom' means to people," he said. So far, the company has released several examples of the campaign to highlight the Miata and Mazda6. At the same time, Mazda is launching a new commercial (embedded below) called A Driver's Life that showcases many of its models but puts a big emphasis on the MX-5. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mazda Launches All-New Advertising Campaign, "Driving Matters" - New Campaign Communicates How the Joy of Driving Can Enhance Your Life - IRVINE, Calif. (May 21, 2015) –The Oxford Dictionary defines "driving" as, "operating and controlling the direction and speed of a motor vehicle." Mazda believes that driving is more than a definition. Driving is an experience that can enhance your life. To better illustrate how every Mazda vehicle embodies why "Driving Matters," today Mazda North American Operations (MNAO) is rolling out a new advertising campaign. Driving Matters is an evolution of the Game Changers campaign. With Game Changers, Mazda succeeded in increasing consumer awareness of the functional attributes of our vehicles. Driving Matters will extend the message by creating an emotional connection to the brand.