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Mazda revamping dealers with 'Retail Evolution'

Mazda introduced its Retail Revolution dealership design language 12 years ago, which focused on open-plan spaces, multimedia areas, and allowing customers to interact with the brand before needing to interact with a salesperson. Two years ago the carmaker started work on the next step in its dealership design, and the new language, called Retail Evolution, was unveiled at Mazda of Everett in Seattle, Washington. Aiming to make the Mazda brand feel more premium and increase dealer profits, it goes even further on the open-plan to create "a new level of business transparency." It's all done with a lot of black, white, raw wood, metal finishes, and a lot of glass. Mazda Lounges will offer free wi-fi, and digital displays will replace static photographs. So as not to hurt showrooms still recouping their investment in Retail Revolution, Mazda will work with dealers to figure out how best to update facilities, and the Retail Evolution has three tiers that can be adapted to particular locations. The press release is below, a couple of renderings are above. MAZDA ANNOUNCES ALL-NEW RETAIL EVOLUTION DEALERSHIP DESIGN Mazda of Everett Showcases First Ground-Up Retail Evolution Design IRVINE, Calif. (August 27, 2015) – Mazda North American Operations (MNAO) today announced its all-new dealership design, dubbed "Retail Evolution", featuring an open concept floorplan that offers a new level of business transparency, and a look and feel enhanced through the use of natural materials that results in an even more upscale decor than the company's current popular Retail Revolution design. The first Retail Evolution dealership built from the ground up to this exacting standard will be Mazda of Everett in Seattle, Wash., opening today. "Thanks to our KODO design philosophy and suite of SKYACTIV technologies, our vehicle lineup has never been stronger. We are now able to take that groundbreaking design language and translate it into our dealership experience," said Jim O'Sullivan, president & CEO, MNAO. "Retail Evolution embodies the spirit and direction of the Mazda brand, while offering an upscale experience our customers expect and deserve." Clad in premium black, clean white, and featuring new chrome Mazda signage, the new Retail Evolution Mazda dealerships will provide dealers with strong curb appeal. New materials throughout the building give dealers an upscale look and feel with warm raw-material tones of wood and metal in the showroom.

2017 Mazda CX-9 offers three rows of turbocharged style in LA

With the introduction of the second-generation Mazda CX-9 at the Los Angeles Auto Show, the Japanese brand now has a stylish, modern crossover to fit just about any buyer's size requirements. And it's more than just a pretty face, thanks to a new 2.5-liter turbocharged engine under the hood. The latest CX-9 has all the styling traits of a modern Mazda with its shield-like grille and narrow headlights. The design execution lacks some of the curvaceous lines of models like the Mazda3, but the CUV gains a tougher look thanks to extra embellishment around its fenders. The interior looks equally attractive with brown Nappa leather and a combination of black and metallic trim. The CX-9 also introduces Mazda's Skyactiv-G 2.5T turbocharged four-cylinder that makes 250 horsepower and 310 pound-feet of torque. Power gets to the road via a six-speed automatic gearbox, and the CUV is available with the company's i-Activ all-wheel-drive system. Customers can also order an array of assistance tech, including adaptive cruise control, lane-keep assist, blind spot monitoring, and more. The CX-9 arrives this spring, but you can get a good look now in the gallery from LA. Related Video: All-New Mazda CX-9 Three-Row Crossover Debuts at 2015 Los Angeles Auto Show - CX-9 offers elevated experience with innovative technologies, new SKYACTIV-G 2.5T engine and premium, authentic materials - When the Mazda CX-9 made its world debut back in 2006, it was an epiphany: A midsize three-row crossover SUV that defied the conventional design cues and cumbersome driving experience expected of vehicles in its class. Despite being a large vehicle, CX-9 is, after all, still a Mazda. CX-9 quickly captivated the automotive industry, winning numerous accolades. Now comes the encore: the latest, grandest expression of KODO—Soul of Motion design yet and the high-end model of Mazda's new-generation lineup. Its cachet is elevated with a proud front fascia that cascades into crisp lines that flow to the rear. Its interior is nothing short of breathtaking, with available Auburn-colored Nappa leather, Japanese rosewood and aluminum. The focus was on authenticity; an experience rather than simply another commodity conveyance. With the new CX-9, engineers sought to instill driving dynamics befitting of a Mazda—agile handling, tight steering and a responsive, controllable powertrain. To do this, they found smart solutions to keep CX-9's structure light, yet rigid, with SKYACTIV Technology.

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.