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Mazda3 sales off to rocky start despite massive critical acclaim

Like just about every other auto publication we've seen, we loved the way the Mazda3 drove when we reviewed it a few months ago, but those glowing reviews apparently aren't helping its sales. The new compact may be falling victim to a sales war between the Toyota Corolla and Honda Civic, with the newcomer getting squeezed out by those with more established names and bigger marketing budgets.
According to Automotive News, Mazda3 sales have fallen every month since last August, and its sales are down 27 percent in the first two months of 2014. It certainly isn't helping that the entire compact segment is down five percent this year as well.
The biggest problem for the new model seems to be its price compared to rivals. Mazda is not offering the incentives that are on the hood of competitors. With the previous generation, the company offered more than $2,700 on the hood to move them out, but the current model only carries about $1,233 in markdowns, according to AN.

2019 Mazda CX-9 gets Apple CarPlay, Android Auto, slightly higher price

Now that Mazda finally launched Apple CarPlay and Android Auto in the 2018 Mazda6, the company isn't wasting time proliferating the infotainment upgrade to the rest of the lineup. The next on the list is the 2019 Mazda CX-9 large family crossover SUV. It's standard on Touring, Grand Touring, and Signature trims. But if you choose to go with the most affordable Sport trim, it's an option. Up-to-date infotainment isn't the only upgrade to the new CX-9. Every version receives thicker floor mats and a thicker headliner meant to further reduce the amount of noise that enters the cabin. The transmission is also retuned, and Mazda says the new tuning is meant to provide a smoother, quieter driving experience. We'll be interested to see how effective it is the next time we have a CX-9 in the office. Each individual trim level also gets some new options and features. The base Sport trim has a Sport Package available that adds heated front seats, a power driver's seat, heated mirrors, lane-keep assist and departure warning, adaptive cruise control and automatic emergency braking. The package rings in at $1,290. The Touring trim gets the fewest new features with its only new addition, besides the infotainment, being a frameless rearview mirror. The Grand Touring trim receives the 7-inch screen in the instrument panel also found in the Mazda6, along with new power side mirrors and a 360-degree camera system. The top-level Signature trim gets new badges, rosewood interior trim, and accent lighting in the grille and around the shifter. With all these new features come new prices, which are naturally higher than last year's. The smallest price increase is between base Sport models. The new one is just $150 more than the old one. The largest increase comes with the Signature trim, which now costs $1,050 more than the 2018 model. You can see the entire price list and changes below. Trim 2019 2018 Sport (FWD) $33,275 $33,125 Touring (FWD) $36,325 $35,955 Grand Touring (FWD) $41,835 $41,465 Signature (AWD-only) $46,360 $45,310 AWD Option (Sport-Grand Touring) $1,800 $1,800 Related Video:

Mazda considers expanding Takata recall nationwide

Vehicle recalls have come in force recently. Honda expanded its front driver's side Takata airbag inflator recall nationwide to cover an estimated 5.4-million vehicles, and the National Highway Traffic Safety Administration added 19 notices to its database covering safety campaigns dating back to October. It looks like there could be one more to add to the list soon because Mazda is considering a possible nationwide expansion of its own inflator repairs. A company spokesperson tells Reuters that there is no decision yet when to actually make this nationwide expansion of the driver's side inflator recall official, and the company isn't sure how many vehicles may be affected. Mazda just expanded the scope of its Takata inflator recalls to additional regions earlier in December. The move took its total number of units in need of repair from around 65,000 under the earlier NHTSA estimate to 86,773, according to the company. So far, the automaker's US campaign has included the 2003-2007 Mazda6, 2006-2007 MazdaSpeed6, 2004-2008 Mazda RX-8, 2004-2005 MPV and 2004 B-Series pickup.