1996 Mazda Miata M Edition Convertible 1.8l Clean And Runs Strong on 2040-cars

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Mazda on sales upswing in Europe but won't build there

Auto sales in Europe have been a tricky proposition for some years, but Mazda has seen some success on the backs of the CX-5 and new Mazda6. According to a report form Automotive News Europe, though, that doesn't mean we should be looking for the Japanese manufacturer to set up production operations there.
Mazda's European CEO, Jeff Guyton, explained to AN that "Our intention is to have manufacturing scale. That gives you scale economy and quality through repeatability." In other words, a big honking plant in one part of the world is preferable to a half dozen small factories building the same vehicles.
European sales for Mazda are up 5.4 percent in the first half of 2013, with 74,000 units sold. That kicked the Zoom-Zoom brand's market share up from one to 1.2 percent. Small gains, but gains nonetheless. According to Guyton, Mazda would need to sell 200,000 units of just one model in Europe for local production to make sense. Mazda's best European year saw 320,000 units sold across the entire range.

2017 Mazda Model Year Preview and Updates

Driving Matters, Mazda's marketing pitch, certainly resonates with enthusiasts, although may not be relevant with the increasing number of drivers engaged in texting while steering. Regardless of that disconnect, for drivers Mazda brings to market the long-awaited Miata coupe in Retractable Fastback (RF) form, pictured above. And for those wanting/needing a new crossover, Mazda redesigns its well-received CX-5. MAZDA3: Mazda's compact sedan and hatch receive a revised front end and tweaked rear. Inside, an upgraded interior with more storage space, improved sound proofing and materials round out the enhancements. On the road, all trim levels receive Mazda's G-Vectoring Control for enhanced handling and stability. MAZDA6: G-Vectoring Control is standard across all trims. Inside, improved sound insulation, new tech (including traffic sign recognition), and available Nappa leather takes an already upscale environment a few steps further into near-luxury. MAZDA MX-5 MIATA: The RF (Retractable Fastback) is the biggest news, as it serves as the answer to the long-awaited Miata coupe. Club models receive Blind Spot Monitoring and Cross-Traffic Alert – presumably helpful when the top is up. And the RF Launch Edition (1,000 examples) delivers a Nappa leather interior and hand-painted black top. The package is further embellished by Mazda's choice of Machine Gray metallic exterior color. MAZDA CX-3: Mazda's subcompact crossover receives minor updates. The Touring trim gets 18-inch alloy wheels, while the upmarket Grand Touring's available i-ACTIVSENSE is reduced in price. MAZDA CX-5: Mazda's compact crossover is all-new and on Mazda showrooms this spring as a 2017 model. Of particular interest to diesel fans is the introduction later in the year of Mazda's SKYACTIV-D 2.2 clean diesel, which arrives just in time for your Volkswagen buyback. MAZDA CX-9: Mazda's largest crossover is unchanged for 2017.

Why a production Mazda Koeru won't be a Subaru Outback clone

No automaker has had a hit quite like the Outback Many have entered, few have won. The Subaru Outback is one of those automotive bogeys that competitors seek to imitate but never quite capture. Mazda is poised to change that, its CEO tells Automotive News, with a production version of the Koeru concept. We're torn on whether this attempt will be the one to do it, whether the proposed model is truly aimed at the Outback, or whether it's just another pale imitation destined for failure. While the ingredients are pretty basic – wagon-like shape, extra cladding, a smidge more ground clearance than a regular car – no automaker has had a hit quite like the Outback. Reasons include packaging issues, poor brand fit, and Subaru's seemingly unstoppable momentum in building all-wheel-drive archetypes. That hasn't stopped a bunch of companies from trying. And now for a list: Ford attempted with the Freestyle/Taurus X; note that that model no longer exists, having been replaced de facto by the Flex and the newly crossover-ified Explorer. Audi discontinued the A4 Avant and slapped the Allroad badge and some fender flares on to capture the affluent outdoorsy crowd, initially selling well but now down 40 percent since last year. The humpback Honda (Accord) Crosstour and Toyota Venza could also be considered Outback-apers, as both short-lived models took sedan bodies and added a hatch and optional all-wheel drive. Dodge got into this space a few years back with the Journey Crossroad trim level, but fake brush guards and black wheels do not an Outback make. Volvo has perhaps come closest with the XC70, a not-quite-crossover that it nevertheless brands like its other crossovers. It helps that the Volvo die-hard and the repeat Subaru buyer aren't too different. Most of these models no longer exist, and the ones that do haven't sold as well as Subaru's Outback so far this year. Even if you're generous and add all 96,718 Journey sales (and not just those for the Crossroad, which FCA doesn't break out separately) to V70/XC70, Venza, and Crosstour, it still doesn't equal the 136,227 Outbacks Subaru pushed through November of 2015. And, as Automotive News points out, Mazda hasn't sold that many crossovers so far this year (the number is 129,932 thanks to huge CX-5 numbers). So why is Mazda considering going after the hallowed Outback? First off, we're not sure that it is because there's the question of what tiny niche this vehicle would occupy. "It's a totally new car.