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Mazda CEO says rotary not viable, so don't look for a new one

We have some very sad news to report, rotor-heads fans: Don't expect a new rotary-powered vehicle anytime soon. This comes straight from Masamichi Kogai, the CEO of Mazda, which is the only company to ever market a commercially successful rotary-powered automobile in the world. The issue, as it has pretty much always been, is environmental.
While the Wankel rotary engine does indeed make a lot of power in a small, lightweight package, it does so while burning lots of fuel and emitting lots of noxious gases into the atmosphere, at least when running on gasoline. And that means the rotary engine will likely only ever be able to power niche vehicles. And that, in turn, means that it is very difficult to turn a profit on vehicles with rotary engines, particularly for a small automaker like Mazda.
"It has to be a viable commercial proposition. If we are going to adopt it, it has to be a product that can generate at least sales of 100,000 units a year. We have to be able to achieve a profit," said Kogai in an interview with Automotive News. Mazda sold 56,203 RX-7 models in the United States (the automaker's biggest market) in 1986. Sales of the RX-8 peaked in 2004, its first full year on the market, with just 23,690 units.

Mazda prices 2016 CX-3 from $20,840

Been eager to put your cash down on the hood of a new 2016 Mazda CX-3, but haven't known just how much to take out from the bank? You can call your branch manager now, because Mazda has released pricing details for its new subcompact crossover. The MSRP for the new CX-3 will start out at $20,840, including an $880 destination charge. (Alaskan buyers can expect to pay an extra $45 on top.) That's for the base-level Sport model with front-wheel drive. Tack on another $1,250 for all-wheel drive if you think you'll need the extra traction, but either way it'll be channeling 146 horsepower and just as much torque from a 2.0-liter inline-four through a six-speed automatic transmission. Step up to the Touring model and the retail price jumps up to $22,840 (with delivery), plus the same $1,250 for the AWD option. There's a Touring Technology package available for another $1,410 that includes moonroof, satellite radio, and cargo cover. Finally at the top of the line is the CX-3 Grand Touring for $25,870 (delivered), available with that same i-Activ all-wheel drive system, and an i-Activsense package that throws in an array of electronic conveniences and safety systems for another $1,920. So while you can get away with paying as little as $20,840 for the base model, a fully loaded CX-3 can run you as much as $29,040. Related Video: All-New 2016 Mazda CX-3 Subcompact Crossover MSRP[1] to start from $19,960 - Latest evolution of Mazda's signature KODO design comes embodied in crossover available with premium, class-exclusive features and class-leading fuel economy - IRVINE, Calif., July 16, 2015 /PRNewswire/ -- New vehicle segments don't come around often. So when Mazda had the opportunity to create its very own subcompact crossover to tackle the urban sprawl, as well as the road less-traveled, it did so the only way it would – with the fun-to-drive, stylish and upscale 2016 Mazda CX-3. 2016 Mazda CX-3 Subcompact Crossover Priced From $19,960 Nearing its mid-August expected on-sale date, Mazda North American Operations (MNAO) has released full pricing for its entry-level CUV offering, starting at an MSRP2 of $19,960 for the entry-level CX-3 Sport with front-wheel drive. As a $1,250 upgrade, buyers can select CX-3 Sport with Mazda's predictive i-ACTIV all-wheel drive that takes temperature, road conditions, steering-angle and weather into account, among other factors, to help optimize to which wheels engine power is routed for maximum performance and stability.

Translogic 182: CXC Motion Pro II Racing Simulator

Translogic gets some seat time in the CXC Motion Pro II to test if the high fidelity racing simulator can impact our host's real-life track times. Host Jonathon Buckley hits the track at Auto Club Speedway of California in a 2015 BMW M4 to put down a baseline lap time before his virtual training session in the Motion Pro II. After learning the lines of the track in a simulated setting, Jonathon returns to the track to put his skills to the test. "We designed it, originally, as a professional training tool for race car drivers," says CXC Simulation's founder and president Chris Considine. "Make it authentic. Make it real." The Motion Pro II boasts "thousands of cars and track models," ranging from street cars, to rally and off-road vehicles. Will this hyper realistic racing simulator help Jonathon improve his lap time? Have an RSS feed? Click here to add Translogic. Follow Translogic on Twitter and Facebook. Click here to learn more about our host, Jonathon Buckley. BMW Mazda Technology Coupe Racing Vehicles Translogic Videos Original Video