1994 Mazda Miata M Edition Convertible 2-door 1.8l on 2040-cars

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Mazda: Penn & Teller

Mazda turned to magic to highlight its refreshed CX-5, bringing in Las Vegas staples Penn and Teller to saw the CUV in half. The glitzy spot has a very Sin City feel to it, although considering some of the ads we've seen tonight, it's short on shock value, humor and heart-tugging imagery. Have a look, though, and let us know what you think.

Mazda zooms into SEMA 2016 with lighter MX-5 Speedster and RF Kuro concepts

It's almost time for the 2016 SEMA aftermarket show again, if you haven't guessed already by the steady parade of early looks at various show cars. Mazda's MX-5 creations are generally a highlight for us, unapologetic Miata junkies that we are. This year's cars should be just as exciting as last year's, one being a revision of last year's Speedster concept and the other based on the brand new, sexy RF retractable targa top model. Both SEMA MX-5s were designed and built in-house at Mazda's Irvine design studio. This year's Speedster is somehow even lighter than before. Mazda carved 100 pounds out of it, making it a staggering 350 pounds less than a production soft top model. It's also been repainted in a color called "White Ether", which we're imagining looks something like the "Blue Ether" paintjob on last year's highly reflective Speedster minus the blue tint. Mazda will probably never sell a roofless Miata or anything this lightweight, but maybe it should. It looks like it'd be a blast to drive at a road course. And then there's the RF Kuro concept, the first RF-based SEMA show car, which is shown in the teaser above. It doesn't seem terribly extreme, to be honest. It's wearing a matte charcoal paint, which explains the "Kuro" moniker – kuro means "charcoal" in Japanese. A set of 17-inch RAYS forged wheels and MX-5 Cup suspension, and that's about it. Not to knock it; the RF is a sexy looking thing as it sits, and Cup suspension should make it handle even more like a go-kart. Of course, both concepts will be fully revealed at the show next month in Las Vegas. Stay tuned for a dose of concept Miata hotness.Related Video:

Japan may aid carmakers facing U.S. tariff threat

TOKYO — Japan is considering giving carmakers fiscal support including tax breaks to offset the impact from trade frictions with the United States and a sales-tax hike planned for next year, government sources told Reuters on Wednesday. Going into a second round of trade talks with the United States on Sept. 21, Japan is hoping to avert steep tariffs on its car exports and fend off U.S. demands for a bilateral free trade agreement that could put it under pressure to open politically sensitive markets, like agriculture. "If the trade talks pile pressure on Japan's car exports, we would need to consider measures to support the auto industry," a ruling party official said on condition of anonymity because of sensitivity of the matter. The auto industry accounts for about 20 percent of Japan's overall output and around 60-70 percent of the country's trade surplus with the United States, making it vulnerable to U.S. action against Japanese exports. Japan's biggest automakers and components suppliers fear they could take a significant hit if Washington follows through on proposals to hike tariffs on autos and auto parts to 25 percent. Policymakers also worry that an increase in the sales tax from 8 percent to 10 percent planned for October 2019, could cause a slump in sales of big-ticket items such as cars and home. Prime Minister Shinzo Abe has twice postponed the tax hike after the last increase from 5 percent in 2014 dealt a blow to private consumption, which accounts for about 60 percent of the economy. To prevent a pullback in demand after the tax hike, the government may consider large fiscal spending later when it draws up its budget for next year, government sources said. "One option may be to greatly reduce or abolish the automobile purchase tax," one of the government sources said. The government is also considering cuts in the automobile tax and automobile weight tax to help car buyers, the source added. Reporting by Izumi Nakagawa and Tetsushi KajimotoRelated Video: Image Credit: Getty Government/Legal Isuzu Mazda Mitsubishi Nissan Subaru Suzuki Toyota Trump Trump tariffs trade