1991 Mazda Mx-5 Miata on 2040-cars

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Mazda launches 25th Anniversary Miata pre-order site, priced from $32,205

Mazda made a big celebration of the MX-5 Miata at the 2014 New York Auto Show with a bunch of classic models on display. It capped off the model's 25th birthday with the announcement of the 2015 MX-5 Miata 25th Anniversary Edition and showed off the much-anticipated, next-generation version's chassis.
While we are still at least year away from the new Miata hitting the road, the anniversary edition is on its way and is limited to just 100 copies for the United States. The special cars start at $32,205, compared to $23,970 for the 2015 softtop model and $28,665 for the 2015 retractable hardtop version. There is an additional $795 destination charge for all of them.
To make sure everyone gets a chance to own the ceremonial convertible, Mazda has a countdown on its website until 10:25 AM PDT, May 20, 2014. When the day comes, 250 people can to register for the car, and the first 100 to be verified as buyers get the rare Miata. Those with multiple entries will be disqualified.

Mazda CX-5 named Japan's Car of The Year, Subaru BR-Z wins "Special Award"

The Mazda CX-5 stamped its Kodo design and SkyActiv technology authority all over the Japan Car of the Year awards, taking the top prize ahead of the Subaru BRZ/Toyota GT 86. It is Mazda's second victory in the last ten years, the 2005 MX-5 claiming the same trophy, and the fourth time the Hiroshima company has won.
The award is decided by 60 local "automotive experts and journalists," and open to any passenger car released in Japan from November 1, 2011 to October 31, 2012 that has sold more than 500 units. Each judge gets 25 votes, his or her top vote getting 10 points, the rest of the points being spread among the judge's choice for the next best four cars.
The second-place getters were the Toyobaru twins with 318 votes, the surprise being they didn't beat or get any closer to the crossover. The Subaru BRZ did claw some mojo back, earning the Special Award given to cars that have made "an exceptional impact." The BMW 3 Series was third overall and won the Import Car of the Year award with plenty of room between it and the second place Range Rover Evoque.

Mazda reveals new 'Game Changers' advertising campaign

Looking to highlight its unique and sporty mindset, Mazda is getting ready to launch its biggest advertising campaign since "Zoom-Zoom" became its tagline in 2000. The new campaign, entitled "Game Changers," will begin in May, and rather than focusing on its sporty past - like it did with Zoom-Zoom early on - the new ads will look at recent advancements made in building its future, including Skyactiv technologies and its new diesel race program, both of which involve its excellent new Mazda6 sedan.
As a part of the ads, Mazda will showcase game changers from the sporting world, including Dick Fosbury who changed how competitors perform the high jump and Laird Hamilton, who redefined how surfers attacked big waves. It doesn't sound like Zoom-Zoom is going away, but "Game Changers" will definitely feature heavily in the Japanese automaker's marketing moving forward. A few examples of the new ad campaign are posted in our gallery, and the press release is available below.