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Mazda planning 'aggressive' dealer shakeup

Mazda has set an ambitious goal of selling 400,000 units by the end of the 2015 Japanese fiscal year in March 2016, and to do that, it's going to need to take some aggressive action. That means that underperforming members of its 637-showroom strong dealer network are about to get the axe.
The purge won't just be limited to dealers that aren't performing, though. Mazda will seek to consolidate poorly located dealers and build new showrooms in better locations. It still isn't clear how many dealers are being targeted or at what point Mazda would end its cull.
This consolidation of dealers is all part of a one-two punch for the Japanese brand, that will also see increased marketing efforts in 35 key areas. Of those markets, Mazda is placing a special emphasis on New York and LA, although there's not much mention of what other regions are being looked at.

Japanese automakers ramping production for renewed American sales

The 2011 earthquake and tsunami that struck Japan took quite the toll on the automotive industry in that nation. Not content to lean on that tragedy as excuse for slagging sales, the Japanese automakers are planning on a major production expansion in North America. The aim is to reclaim the market share lost from the Tsunami-based dip, and overcome a dollar/yen exchange rate that makes exporting to America unprofitable.
Following the Tsunami, Japanese automakers ramped up production in their North American facilities to compensate, but according to Automotive News, Nissan, Honda and others have all reported plans for still-further increased production in the year ahead. As part of this ramp-up, Mazda will open a facility in Salamnca, Mexico before March of 2014. Part of that increase in output is 50,000 units of a Toyota-badged compact car, which Mazda will produce.
Other Mexican production facilities opening include a Honda plant, which will open in Spring 2014 in Celaya, and a Nissan plant, set to open later this year in Aguascalientes. Nissan also said that it will need another plant in North America within the next five years. According to Nissan Boss Carlos Ghosn, the company aims to raise its stake in the US market from 8 percent to 10, and adding production will help achieve that goal. Even Mitsubishi is aiming to boost production at its Normal, Illinois plant. Production of the Outlander Sport is currently at 50,000, which Mitsubishi wants to raise to 70,000.

WAVE 2015: Metron 7 sets new record of 513 miles on one charge

Sometimes you just gotta push harder, faster, longer. Last fall, the Metron Institute team from Slovenia took their converted all-electric Mazda5 minivan on an impressive 457-mile journey from Bled (in Sloveniva) to Dubrovnik (in Croatia) without stopping to recharge at an average speed of 40 miles an hour. Today, as part of the WAVE Trophy 2015, the Metron 7 EV just finished up a drive of 826.1 kilometers (513.3 miles) on a single charge. The drive started in Berlin and ended in Karlsruhe, Germany. As you might suspect, a drive of this length on normal roads required a big battery pack. The total pack capacity was 108 kWh, thanks to the combination of the built-in 86-kWh pack that uses lithium polymer cells from Kokam and a 130-pound, 22-kWh external pack that Metron has developed that can charge the built-in pack while driving. The average speed of the 500-mile journey was 45 miles per hour (72 kilometers per hour) through rural countryside, towns, and some time on the highway. The drivers –Andrej and Jasna Pecjak – did not use air conditioning, but the fans were running. The weather was temperate enough that AC wasn't needed anyway these last two days. The Metron 7 was a part of the last two WAVE events and has been updated since the last record was set in October 2014. On the new record journey, the minivan was loaded up with gear, but the Metron engineers made improvements to the car in the last eight months: the side mirrors are smaller and they fitted a better aerodynamic cover underneath the vehicle, for example. Andrej said that the cost for the batteries was around $50,000, since some of the cells he got were used. Today's record is unofficial, but AutoblogGreen witnessed both the sealing of the charge port in Berlin and was in the car for the last 125 kilometers today. Featured Gallery WAVE 2015: Metron 7 EV Distance Record Green Mazda AutoblogGreen Exclusive Fuel Efficiency Green Culture Electric mazda mazda5 mazda5